If Twitter Goes Beyond 140 Characters, Brands Will Follow With More Customer Service

If you enjoy the back-and-forth Twitter exchanges between brands like Target or Delta and their querying customers, you’ll like what could be coming soon. Re/code reported today that Twitter is planning to increase the maximum length of tweets beyond the current 140 characters. The microblogging site declined to comment on the report, but if it comes to fruition, […]

Despite skepticism, Twitter delivers for brands

It’s gotten increasingly difficult to tell whether Twitter is an over-, under- or accurately rated tool for brands and publishers. Wall Streeters have recently called for Dick Costolo to be ousted as CEO, even though Madison Avenue has gone to the mat for him. Also recently, digital media consultants BRaVe Ventures said the naysayers were wrong; Twitter is poised for […]

This Is Why No One Follows You on Twitter

Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.We looked into why people chose not to follow profiles on Twitter, and crowdsourced a variety of reasons that users give for not hitting that “Follow” button. But first, it’s a good idea to take […]