This Is Why No One Follows You on Twitter

Twitter users often make the decision of whether or not to follow someone in seconds, meaning that you have very little time to impress.We looked into why people chose not to follow profiles on Twitter, and crowdsourced a variety of reasons that users give for not hitting that “Follow” button. But first, it’s a good idea to take […]

Twitter Makes Its Mobile Move

Twitter’s ad story is starting to shape up. Native? Check. Mobile? Check. Programmatic? Check. With its acquisition of MoPub, a mobile exchange platform, Twitter is positioning itself to go toe-to-toe with Google and Facebook in mobile ads. MoPub brings Twitter both a mobile exchange infrastructure for its own promoted tweets and trends. Critically, it would […]

Twitter Experiment Lets Users Tweet Highlighted Sentences From Articles

A new feature from Twitter may change the way people share and discover stories. The New York Times tested a new feature last week that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet and click on the accompanying link are brought […]