7 User-Generated Content Ideas to Create a Trusted Brand

Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and admiration of the smartphone clan, it’s smarter—and more lucrative—to try different approaches. Obviously, content marketing is the approach most brands are moving […]

How to Connect with Consumers via User-Generated Content [Infographic]

The benefits of user-generated content can be huge, particularly within social media marketing. The logic of the practice is pretty simple – the average person has a Facebook network, for example, of around 130 friends which looks something like this. As you can see, there’s a spread of interconnections between the different groups within your personal […]