3 Ways to Turn Facebook Messenger Ads into a Powerful Marketing Tool

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Messenger apps have seen enormous growth over the years. The top four messaging platforms—Facebook Messenger, WeChat, WhatsApp, and Viber—boast of over 3 billion active users per month. This number is bigger than the active users of the top four social networks. It goes without saying that people love these apps, and any marketer should learn how to leverage these platforms to reach their target customers. Thankfully, messenger apps have released several updates to make their platforms friendlier to marketers.

In this guide, we’ll focus on Facebook Messenger, which has proven to be a useful marketing tool when leveraged correctly. Here are three ways to advertise your business using Facebook Messenger Ads.

1) Click-to-Messenger Ads

This is the most popular Messenger ads for marketers—and there’s a good reason why. Its primary purpose is to build a subscriber list and a loyal following by starting conversations with new people. Click-to-Messenger ads look like regular ads on Facebook, but you’re redirecting users to Messenger instead of your website or a landing page.

Also called Destination Ads, this type of ad can be customized by adding an image, video, slideshows, carousel, etc. Users can tell that it’s a destination and when they see a call to action button that says, “Get Started” or “Send Message.”

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Google Announces a Range of Search Updates to Mark its 20th Anniversary

This week marks the 20th anniversary of Google, the digital search platform that has become synonymous with information gathering.

It’s hard to imagine a world without Google on hand now, particularly given the growth of smartphones, providing the capacity to search anything at any time, helping with product research, location information and settling friendly debates.

To mark the occasion, Google has announced a range of updates to its search tools, each with varying degrees of SEO relevance. Here’s a summary of what’s been announced, and what they mean for your digital strategy.

First off, Google’s adding a new listing of previously related searches via new Activity Cards.

Google Activity Cards