50 Social Media Video Marketing Stats for 2017 [Infographic]

Video is the key content trend of the moment – if you’re not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.

If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.

The trends are fairly clear – look below for further context.

50 facts info

Facebook Announces New Guidelines on Content Monetization and Advertising Censorship

fb(27)Over the past year, Facebook’s been skirting around the definition of what it is – or more specifically, Facebook’s actively worked to avoid being labeled a media company. And that makes sense – Facebook sees itself as more of a facilitator, a platform for anyone to share their voice. They don’t make editorial decisions, they simply provide the tools through which to share content.

But increasingly, that stance has been tested, particularly as The Social Network has been pushed to crack down on controversial content and misuses of their platform.

Now, that definition looks even more suited, with Facebook announcing a new listing of content which will be ineligible for monetization, based on a set of advertiser standards.

As explained by Facebook:

“At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners – and give them the confidence they need to invest in us. Which is why today, we’re introducing new monetization eligibility standards that will provide clearer guidance around the types of publishers and creators eligible to earn money on Facebook, and the kind of content that can be monetized.”

Essentially, Facebook’s making rulings on what’s acceptable content on their platform, which sounds kind of like an editorial decision. Kind of.

So, what kind of content will no longer be eligible for promotion? The full explanation of each is available in Facebook’s ‘Content Guidelines for Monetization’, but here’s a point-by-point list:

  • Misappropriation of Children’s Characters – Content that depicts family entertainment characters engaging in violent, sexualized, or otherwise inappropriate behavior – including videos positioned in a comedic or satirical manner.
  • Tragedy & Conflict – Content that focuses on real world tragedies, including but not limited to depictions of death, casualties, physical injuries, even if the intention is to promote awareness or education
  • Debated Social Issues – Content that is incendiary, inflammatory, demeaning or disparages people, groups, or causes.
  • Violent Content – Content that is depicting threats or acts of violence against people or animals, where this is the focal point and is not presented with additional context.
  • Adult Content – Content where the focal point is nudity or adult content, including depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
  • Prohibited Activity – Content that depicts, constitutes, facilitates, or promotes the sale or use of illegal or illicit products, services or activities.
  • Explicit Content – Content that depicts overly graphic images, blood, open wounds, bodily fluids, surgeries, medical procedures, or gore that is intended to shock or scare.
  • Drugs or Alcohol Use – Content depicting or promoting the excessive consumption of alcohol, smoking, or drug use
  • Inappropriate Language – Content should not contain excessive use of derogatory language, including language intended to offend or insult particular groups of people.

All of these categories seem fairly logical, with clear reason why Facebook wouldn’t want to allow such content to be promoted. But then again, ‘debated social issues’ will no doubt raise the hackles of various groups, and lead to more criticism of Facebook censorship.

And this is where the editorial accusation comes in – while all of the other categories are fairly clear-cut, ‘debated social issues’ comes down to a level of judgment, someone has to make a call on what’s appropriate.

The same criticism has been leveled at Facebook over their decision to ban Pages which repeatedly share false news from buying ads – various groups have questioned who it is that decides what’s ‘false news’ in this context. In this case, it’s content highlighted by third-party fact checkers, but still, some further question what gives those groups the authority to label something as fake.

Essentially, at the end of this chain, Facebook needs to make a decision as to how they rule on such cases – which, it could be argued, is an editorial decision. If, that is, Facebook were a media company.

Interestingly, that decision – to ban certain Pages from buying ads – extends to this announcement too. Facebook notes that:

“Those who share content that repeatedly violates our Content Guidelines for Monetization, share clickbait or sensationalism, or post misinformation and false news, may be ineligible or may lose their eligibility to monetize.”

Facebook’s plan is to make it increasingly difficult for bad actors to make money on their platform, but again, this is clearly an editorial decision. Facebook’s making a call on what content people can share on their platform, a fairly direct editorial link.

In addition to this, Facebook’s also looking to boost the credibility of their ad metrics – which have taken several hits in recent times – by seeking accreditation from the Media Rating Council, while they’re also partnering with third parties, like DoubleVerify and Integral Ad Science, ‘to ensure the brand safety tools and controls we create serve our advertisers’ needs’.

This is more aligned with the recent controversies over YouTube ads appearing alongside questionable content – on which, Facebook is also adding an extra 3,000 new content reviewers to better safeguard against such issues.

The added security, and clarity, over Facebook ad content is a positive, but definitely it will raise questions over how The Social Network decides what is and isn’t acceptable – and how it can then maintain its position that it’s not a media company.

Overall, the new guidelines will make Facebook a safer, better place for interaction, but the controversy around their content controls aren’t likely to ease up, and could push some users off to other, less censored platforms.

REPORT: People are ditching cable at a faster clip than previously thought

screen shot 2017-09-12 at 55636 pmTV ad spending will be lower than anticipated this year, according to eMarketer, because people are cord-cutting at a faster clip than previously expected.

According to the market-research company, TV ad spending in 2017 will expand just 0.5% to $71.65 billion, down from the $72.72 billion predicted in its first-quarter forecast for 2017. Further, it said, TV’s share of total media ad spending in the US will drop to 34.9% and is expected to fall below 30% by 2021.

“eMarketer expected a slowdown this year in TV ad sales, after 2016 benefited from both the Olympics and US presidential election,” said Monica Peart, eMarketer’s senior forecasting director. “However, traditional TV advertising is slowing even more than expected, as viewers switch their time and attention to the growing list of live streaming and over-the-top [OTT] platforms.”

Cord-cutters, or consumers who are opting for getting their TV via the internet rather than traditional pay TV services, are a major factor behind tempered TV ad spending. As the phenomenon gains momentum, traditional pay TV operators like Dish Network are developing their own streaming platforms such as Sling TV, networks such as HBO and ESPN are launching or planning their own standalone digital subscription services, and digital players like Hulu and YouTube are delivering live TV channels over the web at lower prices.

In fact, cord-cutting has become so prevalent that even telecommunication companies like AT&T and T-Mobile have jumped in on the action in recent weeks, offering customers bundle deals with access to streaming services like Netflix and HBO.

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eMarketer has also increased its estimates for the growth in cord-cutters substantially for 2017 through 2021, saying that by 2021 the number of cord-cutters will nearly equal the number of people who have never had traditional pay TV, or “cord-nevers.”

The company forecasts that there will be 22.2 million cord-cutters over the age of 18 this year, more than the 15.4 million the company had previously predicted. This figure is up 33.2% over 2016. The number of US adult cord-nevers is expected to grow 5.8% this year to 34.4 million.

“Younger audiences continue to switch to either exclusively watching OTT video or watching them in combination with free TV options,” said Chris Bendtsen, the senior forecasting analyst at eMarketer. “Last year, even the Olympics and presidential elections could not prevent younger audiences from abandoning pay TV.”

While eMarketer predicts that 196.3 million US adults will still watch traditional pay TV, including cable, satellite, or telco, this year, that number would be down 2.4% from 2016. By 2021, the company thinks, that total will have fallen nearly 10% compared with 2016.

US adults who watch TV are spending less time in front of the screen as well. The average time spent watching TV among US adults this year will drop 3.1% to three hours, 58 minutes a day this year, according to eMarketer, the first time it has dropped below four hours.

In contrast, digital video consumption continues to rise. US adults will consume one hour, 17 minutes of digital video this year, the company said, up 9.3% over 2016.

How to Use Facebook’s Updated ‘Engagement Audiences’ to Focus Your Ads

6Facebook’s always looking to improve their ad targeting options and tools, and they recently updated their ‘engagement’ custom audiences, providing marketers with a range of new considerations for retargeting and connecting with interested consumers.

To access the new options, open your Business Manager dashboard and select the ‘Audience’ tab – this will navigate you to ‘Asset library’ section.

Read the full article here. 

Apple’s iPhone X event: How to watch live

618595308.1505189348Apple is about to kick off its most important event in years.

The company is expected to announce new iPhones — including a high-end device, potentially called the iPhone X — plus a new Apple Watch and Apple TV device, and maybe some more information about its HomePod speakers. It’s the first-ever press event at the company’s new Steve Jobs Theater, part of its recently opened Apple Park “spaceship” campus in Cupertino, Calif.

The keynote kicks off today, Tuesday, Sept. 12 at 10 am PT, 1 pm ET. (That’s 6 pm in London and 1 am Wednesday in Hong Kong.) Recode will be in attendance, and will cover the event — click here for the latest. Other live coverage options include The Verge and Six Colors.

Apple plans to livestream the event on its website and via its devices, but you’ll need to use one that’s compatible with its livestreaming technology. These include: “iPhone, iPad, or iPod touch with Safari on iOS 9.0 or later, a Mac with Safari on macOS v10.11 or later, or a PC with Microsoft Edge on Windows 10.” You can also use an Apple TV streaming device, provided it’s a second- or third-generation device with software 6.2 or later or the latest, fourth-generation Apple TV.

Twitter built an in-app Tweetstorm feature

Twitter built a feature that lets people draft out an entire Tweetstorm, or string of tweets, and then send them out all together.

The feature was first pointed out by Matt Navara, director of Social Media at The Next Web, on Twitter.

View image on TwitterView image on Twitter

Twitter frequently experiments with new features — some of which are never publicly released — that simplify user behavior the company sees on the app.

Today, users who want to create a string of connected tweets — or a Tweetstorm — have to manually reply to each of their previous tweets. This feature its testing would allow people to draft all the tweets in the same place, all at once and then automatically send it out as a threaded conversation.

One of Twitter’s most defining characteristics is that it limits users to sharing no more than 140 characters at a time. Tweetstorms give users a way to try and share longer thoughts in one place in a way that makes it easy for others to follow.

Twitter has considered expanding the character limit in the past. A few years ago, the company internally discussed raising the limit to 10,000 characters, but ultimately decided to keep tweets shorter.

Twitter declined to comment.