There are a lot of questions swirling around California’s new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020. The good news is that enforcement action under the CCPA cannot be enforced until July, so brands still have some time to ensure compliance. Essentially, this is California’s version of the EU’s GDPR (General Data Protection Regulation), however there […]
Category Archives: Uncategorized
2019 Gaming on Twitter [Infographic]
Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web – according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning […]
New Study Examines How Brand Engagement on Social Influences Purchase Behavior
A recent survey by The Manifest sought to glean more insight how social media users from across the U.S. interact with brands on social platforms, and how those interactions subsequently influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into […]
TikTok’s Year in Review: How the App Transformed Social Networking in 2019
Social networks are no longer what they used to be. Case in point: The rise of short video-app TikTok in 2019 is a sure sign that what defines a social network will be very different in 2020. Since the 2000s, social networks were known as places where internet users could create profiles and interact publicly […]
7 Video Trends That Will Dominate in 2019 and Beyond [Infographic]
22 Instagram Stats You Need to Know in 2020 [Infographic]
Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how they can expand their Insta presence, and maximize their opportunities – and as we shift into the new year, that doesn’t […]
6 Social Media Predictions for 2020 [Infographic]
To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. We’ve collected our findings into […]
Pinterest Publishes Listing of Top 100 Trends for 2020, Based on User Behavior
Pinterest has announced the launch of a new tool called ‘Pinterest Trends’ which will provide insight into the most popular search terms on the platform over the preceding 12 months, as well data on when the top searches peak throughout the year, in order to help marketers with their campaign planning. Read full article HERE.
116 Video Marketing Stats to Guide Your Online Marketing Strategy in 2020 [Infographic]
Are you looking for ways to improve your online marketing strategy in 2020? Want to learn more about video to see if you can make it work for your business? The team from Review42 share the stats you need to know in this infographic. They break things down as follows: The popularity of video The state of […]
A Beginners Guide to Using TikTok to Market Your Small Business [Infographic]
Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies […]
