For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by […]
Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance. Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more. Are you getting the most out of Google […]
Following a redesign in late 2017 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users […]
Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from Zazzle Media conducted a survey recently covering all this and more, and they’ve collated the results in this infographic. They break things down as follows: SEO Budget Importance and effectiveness of […]
Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]
Wanna’ get down with the 4-1-1 with the youth? I don’t really even know what that means – but if you are looking to get a better handle on what’s trending among younger users, the monthly ‘Snap Chatter’ reports, which highlight the key topics of discussion among Snapchat’s audience, can offer some great insight to […]
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First […]
Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. Read full article here.