How Marketers Are Responding to Recent TikTok Headlines

Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First […]

Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle

Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. Marketers and market researchers still have a lot of work to do to […]