Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]
Wanna’ get down with the 4-1-1 with the youth? I don’t really even know what that means – but if you are looking to get a better handle on what’s trending among younger users, the monthly ‘Snap Chatter’ reports, which highlight the key topics of discussion among Snapchat’s audience, can offer some great insight to […]
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First […]
Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. Read full article here.
Netflix has missed its subscriber numbers for the second consecutive quarter — a result that could worry Wall Street as the streaming company braces for a slew of competitors that are coming in the next few months. Netflix added 6.8 million subscribers in its third quarter of the year instead of the 7 million it […]
Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income. Marketers and market researchers still have a lot of work to do to […]
Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend. Read article here.