TV Ad Spending Disappears

People all across the U.S. are staying home and fixing their eyes on television and computer screens more than ever due to the COVID-19 crisis. However, TV advertisers are spending record-low amounts of cash on advertisements. In data from Kantar Media compiled by the Wall Street Journal, TV advertising spending is down over 40 percent from this time […]

YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens

With streaming content consumption soaring during the COVID-19 lockdowns, YouTube is seeing some major shifts in viewing behavior, and it’s now looking to provide new ad options to help marketers tap into these evolving consumption trends. Even before the lockdowns, connected TV viewers were YouTube’s fastest-growing audience segment, as people become more accustomed to watching online content on […]

New Survey Looks at How Marketers and Consumers View Social Media Engagement

Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two. You can read the full report here (with sign-up), but here are some of the […]

LinkedIn’s up to 690 Million Members, Reports 26% Growth in User Sessions

As part of its broader Q3 2020 Performance report, Microsoft has reported that LinkedIn has seen ongoing growth in both total members and engagement. But there’s also been a slowdown in ad spend and job listings as the impacts of COVID-19 take effect. In terms of users, LinkedIn is now up to 690 million total members, increasing from 675 […]