WOM Beats Out Traditional Media

According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007. Online consumer reviews are the second most trusted source of […]

CES 2012 Recap

Last week thousands of exhibitors, journalists, marketers and electronics aficionados hopped on planes to Las Vegas for the 2012 Consumer Electronics Show. Mashable‘s own team covered all the events leading up to and happening at the Las Vegas Convention Center and the Venetian Hotel. Read more @ http://mashable.com/2012/01/16/ces-recap/