Video is the key content trend of the moment – if you’re not creating video content for your business, you need to be considering why, and whether it may be a viable option moving forward, as all the major social platforms become more video focused.
If you need a bit more convincing before taking the plunge into video, Red Website Design have provided this infographic which outlines a range of digital video stats and figures, further underlining the rising importance of video content.
The trends are fairly clear – look below for further context.
Want to add a bit more pizzaz to your Facebook cover photos? You can now take a 360-degree photo and set it up as your cover photo, and you can do it all directly from your Facebook mobile app.
The new feature, available on both iOS and Android, lets you capture a 360-degree photo with your Facebook Camera.
The process is simple: Spin around as you take the photo and make sure you stay within the guiding lines on the screen. Choose the starting point and you’re done.
Check it out here:
The past several days have been ripe with intriguing video-marketing data points coming out of the 2017 Digital Content NewFronts. Here are eight figures that grabbed our attention:
According to the Interactive Advertising Bureau, the average annual ad spend around original digital video content—defined as being professionally produced for digital consumption—will be $4.4 million for 2017, nearly doubling from $2.4 million in 2015. To arrive at that finding, the IAB surveyed 358 marketing and media buying professionals—with about half working at agencies and half on the client side—who manage annual ad spends larger than $1 million.
Video is a hot space across the board, the trade organization found, with the average digital/mobile video ad spend increasing 67 percent from 2015 to $9.4 million this year.
A new study comparing an array of video ad formats has found that pre-roll ads are not only seen as least intrusive by consumers — they also have the best recall on both mobile devices and desktop computers.
The study, which was conducted by IPG Media Lab and YuMe, found that compared to mid-roll and outstream formats, pre-roll is considered the least interruptive across devices. Only 17% of mobile device users feeling that the ad interrupts the content compared with 60% on outstream and 72% on mid-roll.
Read full article here.