A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. “I’ll believe it when I see it,” more than one has told me […]

Hulu Teams With Facebook’s LiveRail and Oracle to Sell Ads This Fall

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, […]

It’s time to take vertical video seriously via @Digiday

Many on the Internet hate vertical video. To self-righteous denizens of reddit and YouTube, people who shoot mobile videos in portrait mode — think skinny and tall video, rather than the widescreen format normalized by movies and television — are uncouth amateurs. But publishers and marketers who once dismissed vertical video as an amateurish mistake are changing their perspective. That’s […]

This is how Samsung gets celebrities to use it’s products…

“It’s the Samsung program known as “White Glove.” It’s a marketing effort designed to convert Apple-slinging celebrities and business influencers into Samsung evangelists. When Beyoncé whips out her phone on the street in Brooklyn, Korea’s largest business conglomerate wants the paparazzi to see that she’s playing Words With Friends on a Samsung.” This is influencer outreach […]