It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. “I’ll believe it when I see it,” more than one has told me […]
After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, […]
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This is simple and smart. Well done.
The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that’s grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also […]
Facebook is testing a new way for advertisers to buy video promos that may help determine which ads people are actually watching. A Facebook rep confirmed to Adweek that it is running a global test for big-brand marketers who use the company’s Power Editor and API tools to manage campaigns. Until now, advertisers have paid […]
Many on the Internet hate vertical video. To self-righteous denizens of reddit and YouTube, people who shoot mobile videos in portrait mode — think skinny and tall video, rather than the widescreen format normalized by movies and television — are uncouth amateurs. But publishers and marketers who once dismissed vertical video as an amateurish mistake are changing their perspective. That’s […]
“It’s the Samsung program known as “White Glove.” It’s a marketing effort designed to convert Apple-slinging celebrities and business influencers into Samsung evangelists. When Beyoncé whips out her phone on the street in Brooklyn, Korea’s largest business conglomerate wants the paparazzi to see that she’s playing Words With Friends on a Samsung.” This is influencer outreach […]
20M views in 48 hours. Van Dammit this is a good idea!