Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Brands have long lamented the possibility that Internet users don’t actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that unease, offering marketers the option to pay for ads only when the entire unit appears on a viewer’s screen. Until this change, advertisers were charged […]

Debunking digital viewability’s big myths via @Digiday

Viewability, the industry’s latest bugbear, is a complex topic that’s changing the way publishers measure and price their inventory. So understandably, it has created its share of controversies and misconceptions. Viewability, on face the face of it, is a no-brainer: An ad, no matter how attention-grabbing, can’t be effective unless someone sees it. But buying and […]

Viewability’s elephant in the room: Will advertisers pay more? (via @Digiday)

Advertisers have started loudly proclaiming that will no longer stand for anything less than 100 percent viewability when purchasing ads. And while publishers agree that this is a necessary development for the digital media industry, there’s a looming sticking point when it comes to how it will affect pricing. Publishers want advertisers to pay more […]