If you work in social media marketing, no doubt someone, at some stage, has asked you to make something “go viral”. “We’re going to create a viral video to get the word out.” This is literally something that I’ve heard noted in an outline briefing, people building a plan around making something that’ll get shared […]
Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers. Now, those video formats are coming to Facebook and Instagram. Innovid, a company that powers campaigns for publishers […]
Bernie Sanders and Ted Cruz crashed Adweek and Google’s YouTube Ads Leaderboard in January, ranking the most-viewed ads on the video site, and a PAC’s anti-Donald Trump spot also made the top 10—as Election 2016 began to heat up. Sanders finished highest on the Leaderboard, with his well-received “America” spot finishing at No. 5. The […]
Game maker Supercell is the big winner on Adweek and Google’s year-end YouTube Ads Leaderboard list for 2015, ranking the most-viewed commercials posted to the video site. But the top 10 list is hardly all mindless diversion. Ads for two different Supercell games, Clash of Clans and Boom Beach, were among the four most-viewed spots […]
Here’s #1. Check out the rest of the list here.