Facebook’s New Virtual Reality Web Browser

Marketers are already jumping into Carmel, the new virtual reality web browser that Facebook showed off at its Oculus Connect conference on Thursday. Ford has developed VR and 360-degree video stories that take viewers inside world-famous races. That fits the style of storytelling that many brands have latched onto to enter VR. “Brands are definitely […]

Why Facebook’s Lovely New VR Film, Shot in Grand Central, Is So Unlike Most 360° Videos

In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic visual extravaganzas, including explosive work in gaming. On the other hand, you have quieter, more empathetic filmmaking about putting oneself in another’s reality—although, to create an element of […]