YouTube Adds Vertical Video Ad Options, Moving with Usage Trends

Not everyone’s a fan of the vertical video format, but the usage stats don’t lie, and with more users becoming more accustomed to viewing content without having to turn their devices sideways, online video leader YouTube has been slowly adding in more features to align with the trend. Their latest announcement on this front comes in the form of new vertical video ad units, which will enable brands to capitalize on full-length presentation.

An example of a YouTube vertical video ad

“Advertisers can now snap up slots that fill up a users’ screen when they’re viewing content on YouTube’s mobile app in a similar way to the ads served by the likes of Instagram and Snapchat. […] Hyundai is among the brands to have trialed the new creative format, which expands based on the dimensions of the video.”

As noted, with the growth of the vertical Stories format, the addition makes perfect sense. YouTube had initially resisted making the switch to accommodate vertical content, but has since added in a range of support options, and with that, the logic of introducing vertical ad units seems like a bit of a no-brainer. More than 70% of YouTube watch time happens on mobile devices, and while YouTube hasn’t provided specific stats on vertical viewing, the announcement would suggest that it’s also rising significantly.

In addition, YouTube has also announced that brands will soon be able to buy ads which appear in user home feeds, capitalizing on YouTube’s recommendation engine. Again, as per The Drum, the amount of watch time driven by recommendations on YouTube’s home feed has grown three-fold over the past three years, amounting to another opportunity to maximize ad response.

You may not personally like vertical video content, and video creators, in particular, tend to dislike the quality concessions they need to make for the format. But again, the stats don’t lie. It could be in your best interests to start investigating ways to tap into the ‘taller’ video form.

YouTube Channel Art Cheat Sheet 2018 [Infographic]

There’s a lot of potential in the Google-owned video platform – but to maximize your opportunities, you need to ensure your presentation is top notch. That’s where this infographic comes in – Filmora.io have put together a listing of the optimal image sizes for each element of your YouTube channel. Like all social platforms, ensuring your images correct will help make your channel look more professional, and stand out in the listings.YouTube_Dimensions_info

YouTube Is Adding 40 Celebrity-Driven Original Programs

youtube-app-messenger-hed-2016With perhaps its boldest bet yet, YouTube is going directly after traditional television advertising dollars with 40 new programs exclusively for the platform. And advertisers appear to be coming back to the fold after brand-safety concerns rocked YouTube several weeks ago.

Tonight, at the digital giant’s BrandCast event in New York, YouTube chief business officer Robert Kyncl announced that celebrities such as Ellen DeGeneres, Kevin Hart, Ryan Seacrest and Demi Lovato are creating shows. The big pitch to marketers came toward the end of the first week of the Digital Content NewFronts.

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