Netflix still has a huge lead in the streaming wars, but Hulu’s smaller service has loyal users

One big difference between regular TV and streaming TV is that streaming TV is pretty murky when it comes to numbers: We don’t know much about how many people are watching streaming TV services, or what they’re watching. So here’s a little bit of light, courtesy of a new report from comScore: A chart that […]

YouTube Promises New Auditing Measures Will Prove Ad Quality (via Adage)

YouTube introduced new ad quality standards that even Procter & Gamble’s Marc Pritchard could praise. Google’s video service will now offer independent audits of campaigns to show brands when ads were served, viewed and validate the internet traffic. YouTube’s new measurement regime was accredited by industry group Media Ratings Council, which works with digital and […]

Google launches YouTube Music, a new app for discovering music videos

YouTube’s standalone music streaming app has arrived. Google launched YouTube Music Thursday, the music complement to its new video subscription service YouTube Red. The app is available now for iOS and Android. YouTube Music is all about discovery. If you search for an artist, track or album, the app will surface everything from official music […]

What You Need to Know About YouTube’s Subscription Service, YouTube Red

Youtube unveiled its long-awaited subscription service today at an event at its YouTube Space in Los Angeles. Dubbed YouTube Red, the advertising-free option will go live one week from today, Oct. 28, across mobile phones, tablets, desktops and connected TVs. Here’s what you need to know about the new service: YouTube Red won’t affect the […]