While brands worry that word-of-mouth may cast them in a negative light, research tends to show most discussions about brands are positive, and recommendations have more power than warnings. Consumers may also be more likely to believe nice things about a company.
We’ve all seen interactive screens before, but we thought this one was especially fun.
The One Club for Art and Copy in New York, will salute the top 10 campaigns of what it is calling the Digital Decade. Just about every campaign listed reset the bar when it comes to digital marketing.
Five important social media trends that should be on everyone’s radar.
You have to wonder how long banner ads will survive with CTRs in decline and research like this…
This is a pretty fantastic example of how to engage consumers via mobile technology in a fun and unexpected way…
If you ever needed proof on why today’s marketing needs to be break through, here it is…
Here’s a range of Facebook pages from brands who clearly get it. I think it’s safe to say that many of these pages are superior to the brand’s webpages with much moremore interesting content and functionality.
A simple way of integrating mobile into any campaign without the major expense (or confusion) of application development. Point, shoot, send, done.