Good advice from Mari Smith explaining why you can’t have a social strategy without a solid content strategy.
comScore just released its weekly data regarding U.S. online spending for the first 33 days of the November and December holiday season and the numbers are still strong following record breaking Cyber Monday and Black Friday sales. To date, consumers have spent $16.8 billion online, a 12 percent increase from the same period last year
Myspace announced Mashup with Facebook, a new feature that allows Myspace users to easily create a personalized stream of entertainment content. With a simple one-click set-up, the likes and interests of a user’s Facebook profile are ported over to Myspace, enabling a user’s stream to become immediately populated with the entertainment content they already love.
Check out GE’s first ever iAd. It’s called “Simple Harmony” and is part of the Ecomagination campaign that focuses on helping people, nature and industry coexist in harmony. The iAd experience is quite quirky, with catchy lyrics and funky animation, but the app is still educationally driven with people shaking, swiping and spinning parts of the app to lean how cool GE innovations are making the world a better place.
We’ve all seen interactive screens before, but we thought this one was especially fun.
The One Club for Art and Copy in New York, will salute the top 10 campaigns of what it is calling the Digital Decade. Just about every campaign listed reset the bar when it comes to digital marketing.
Five important social media trends that should be on everyone’s radar.