Every stat is more surprising than the last…
Audience is still largely male, young and affluent
The rapid rise in popularity of social networking sites as a venue for casual gaming since Zynga released FarmVille in June 2009 will make social gaming a billion-dollar business this year, eMarketer estimates.
Mobile advertising continues to perform well compared to online advertising, according to the latest ad effectiveness study from digital marketing research firm InsightExpress. From November 2007 to December 2010, mobile has posted better results than online across key measures including aided and unaided awareness, ad awareness, message association, brand favorability and purchase intent.
No shortage of amazing technology this year. Looking forward to seeing what sticks.
Here’s a simple way of using social media to surprise and delight your customers. It probably didn’t cost that much to create, but it’s impact was likely quite valuable.
A quick look at some data that points to the unprecedented growth of mobile advertising in 2011…