Facebook Now On Pace to Serve 1 Trillion Display Ads Per Year…Wow

During the third quarter of this year, Facebook served up 297 billion display ads, representing 23.1% of the market and more than twice the share the company held at this time last year, according to data from comScore. At that pace, Facebook is now serving more than 1 trillion ads per year.


Facebook Gets Serious about Location with Deals


When Facebook launched Places, the social network’s long-awaited location-sharing feature, in August, it was accompanied by a couple of key assumptions. One was that 800-pound gorilla of the social networking space, with its 500 million total users and 100+ million mobile users, would take the check-in mainstream. Another was that the launch of Places signaled the death knell for foursquare and other location-sharing services. But as it happens, the reports of foursquare’s death have been premature. In fact, since the launch of Places, foursquare’s user base has continued to surge, growing from 2.6 million on August 12th (according to a tweet by CEO Dennis Crowley) to 4 million on October 21st. If it continues at its current pace, foursquare is projected to top 5 million registered users by the end of November.




Internet Ad Revenues Break Records, Climb to More Than $12 Billion for First Half of ’10

FH 2010
FH 2009
Search 47% ($5,747) 47% ($5,148)
Display Related: 36% ($4,356) 34% ($3,759)
-Banner Ads 23% ($2,744) 22% ($2,394)
-Rich Media 6% ($743) 7% ($704)
-Digital Video 5% ($627) 4% ($477)
-Sponsorship 2% ($242) 2% ($184)
Classifieds 10% ($1,262) 10% ($1,116)
Referrals/Lead Generation 5% ($642) 7% ($728)
E-mail 1% ($120) 1% ($149)

Imagine how big this number really is when you add in social marketing efforts….

Check out the entire article – http://bit.ly/bdsDlY

Facebook Enhances Mobile Presence


With a mobile audience reaching 200 million users worldwide, Facebook unveiled several new initiatives to capitalize on its fast-growing presence beyond the desktop. The company launched new features for its mobile platform allowing users to log into third-party applications with a single sign-on, see friends’ check-ins across location-based services, and find deals from nearby businesses on their phone.


Facebook Brand Pages Are Driving Purchase Intent

A new six-country survey from DDB reveals that Facebook users who like a brand’s page on the social networking site use its products regularly or occasionally and, after following the brand on Facebook, more than a third of the respondents “want to buy this brand’s product more.”


Search Marketing Spending Continues to Grow

Advertisers continue to increase their investments in the search marketing space. Both paid search and SEO are anticipated to grow in 2010, while other channels decrease, providing further evidence that search marketing is many advertiser’s primary digital concern.


US Ad Spending Dropped 12.3% in 2009

Consistent with previous projections, recent reports indicate that ad spending fell by 12% in 2009. As expected, traditional media took the biggest hit. The rate of spending increased in late 2009 indicating that spending may be returning in 2010. It’s going to be an interesting year…


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