Facebook Publishes New Data on How Marketers Can Connect With Concertgoers [Infographic]

With music fans increasingly turning to social media to learn about upcoming band events, Facebook has this week published a new report into how music industry marketers can utilize social platforms to better connect with fans and related audiences.

According to Facebook, live events are becoming a bigger deal over time. Various research reports have suggested that younger audiences, in particular, value experiences over things, and Facebook says that, now, some 57% of internet users would prefer to spend money on a unique experience than a status brand.

And the stats show that live concerts play a key role within this category.

As per Facebook:

“It’s no surprise that music lovers are increasingly gravitating toward concerts. By 2023, live music ticket sales globally will exceed $25 billion, which is an increase of 14% from 2019.”

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Read full article here.



What Digital Marketers Need to Know About California’s New CCPA Law

There are a lot of questions swirling around California’s new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020. The good news is that enforcement action under the CCPA cannot be enforced until July, so brands still have some time to ensure compliance.

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Essentially, this is California’s version of the EU’s GDPR (General Data Protection Regulation), however there are some major differences in implementation.

And while this new law legally only impacts California residents, the regulations will likely impact many websites in the US, and possibly others overseas. If a company has clients in California than they need to comply with the CCPA, and for many, it’ll be easier to make one update to their website/s to cover new laws like this, rather than output a patchwork of IP-driven geo updates for every state or country that decides to produce a new online privacy framework.

The CCPA states that any business which collects, shares or sells the consumer data of more than 50,000 people, or produced revenue of more than $25 million in the previous year, must comply with the new law. This means that not every company needs to worry about it, for now.

Read full article HERE.


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