LinkedIn Adds New Retargeting Options and Simplified Campaign Integration to its Audience Network

LinkedIn hasĀ announcedĀ some new retargeting options, which will enable businesses to reach people who’ve interacted with their previous video and Lead Gen Form ads, while it’s also making it easier to extend your campaigns to its Audience Network, giving brands the capacity to reach more people via ‘trusted’ third-party apps and sites.

First off, on retargeting – as noted, LinkedIn will now give advertisers the option to retarget people who’ve engaged with their video ads and Lead Gen Form campaigns.

Read the full article here.

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