Those crazy Millennials and their Snapchats.
Snapchat has this week published the latest version of its ‘Snap Chatter’ trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month.
Much of it is likely as you would assume – ‘National Sister Day’ was a key focus of discussion, as was ‘International Dog Day’, which, given Snap’s dog face Lens is one of the most popular ever, probably makes sense (also, as an aside, there are Snap Lenses specifically for dogs and cats).
But then there are some more left-of-center trends.
Read full article here.
If you’ve ever wondered why social networks keep adding in messaging tools, and increasingly emphasizing direct communication, take a look at this chart.
We’ve all heard about the ‘Insta-rich’, those influencers who’ve become huge based on their Instagram presence alone, and now travel the world posting pretty pictures in order to get paid by sponsors who are willing to shell out to gain exposure to their large, established audiences.
Whether you like it or not, ‘influencer’ is an actual job title in 2019, and it can be a lucrative, and beneficial, business – but how much, exactly, are these people really getting paid?
Are those mega-celebrities really getting a million dollars per Instagram post? Really?
This new report from the team at Hopper sought to find out – in order to provide more context in the growing influencer marketing space, Hopper conducted research on exactly what it would cost to get a sponsored post on the feeds of a range of well-known Insta users.
And the results are, in some cases, a little staggering:
Pinterest has provided an update on its performance, giving investors a look at how it’s tracking towards its broader growth goals.
And the company is tracking pretty well – first off, on users, Pinterest is now up to 300 million monthly actives, a 30% increase on a year ago.