NBC Will Show Winter Olympics Content on 4,000 Outdoor Displays in 3 U.S. Cities

A mock-up of a LinkNYC kiosk that will display Winter Olympics content. They will begin showing content on Thursday.

Olympics fans in New York, Chicago and Philadelphia will soon have a way to catch up with the 2018 Winter Olympics without looking down at their phones during their commute.

Later this week, NBC Olympics will begin showcasing content from Pyeongchang, South Korea—videos and visuals such as highlights, summaries, previews, medal counts and athlete bios—on digital displays on streets and in mass transit systems in those three cities. Through a partnership with Intersection, a New York-based startup, NBC hopes to broaden its Olympics footprint while reminding people to watch the games on TV or on NBC’s mobile app.

According to NBC Olympics President Gary Zenkel, the goal is to reach viewers beyond their usual consumption habits. Since there is a 14-hour time difference between the East Coast and South Korea, Zenkel said he hopes it will also provide ongoing content even though the games are half a world away. That means having highlights from the night before during the morning commute in the U.S. to show people what happened while they were still sleeping.

“There’s a real-time presence of Olympic content that’s accompanying people who are either heading to work or doing what they do as they maneuver the streets of New York, Philly and Chicago,” he told Adweek during an interview from South Korea.

Starting Thursday, around 4,000 digital displays will begin showing Olympics content for about three to six minutes every hour. The monoliths stand 9.5 feet tall, and have 55-inch display screens. Zenkel said the goal is to increase the “appetite” for Olympics content.

The idea came about a couple of months ago after Zenkel noticed the LinkNYC stands around New York. Soon after that, Zenkel ran into Intersection chief revenue officer Marta Martinez and decided to contact her later to learn more about the displays.

“I saw these kiosks popping up on what felt like at least every city block and in some cases corners and was intrigued,” Zenkel said.

This is the first major content play for Intersection, which has digital display partnerships with a number of major cities in the U.S. Screens can show all kinds of content, including ads like Apple’s Shark Tank-style show, “Planet of the Apps,” as well as offer free Wi-Fi. Other Intersection markets include Dallas, San Francisco, Seattle, Minneapolis and most recently Los Angeles.

The Olympics content will be displayed across the 1,500 LinkNYC kiosks in New York; on digital panels and displays in the Chicago Transit Authority system; and on bus shelters, urban panels and other displays in Philadelphia’s mass transit system and streets.

“It ties back to our core mission, which is to improve [the] daily life of cities through technology,” said Intersection CEO Ari Buchalter. “I think a big part of that is around delivering unique and powerful content experiences in the public space, in particular those that are sort of human-scale, look-up experiences as opposed to the content that people often consume on their mobile phones.”

The initial plan late last year was to find advertisers among NBC’s existing content sponsors. However, Zenkel said the plan came together just before the games were set to begin, and the two companies decided not to exchange any money—unless they’re able to find an advertiser at the last minute.

“The Olympics is a uniquely massive event,” Zenkel said. “I don’t think anyone who walks down the street seeing some great Olympic content is going to say, ‘Hmm, how did this end up here?’”

Buchalter said Intersection is also in talks to bring other types of content to public spaces. That might include news, social media, local info or cultural content. Buchalter said revenue agreements depend on each contract. However, the share with LinkNYC, a joint partnership with New York City, is split in half.

“If you only see an ad, then you eventually become blind to that space,” he said.

5 Ways Marketers Can Maximize Their Super Bowl Game Plan With Social Advertising

superbowl-social-marketing-PAGE-2018With linear TV audiences more fragmented than ever, the Super Bowl is one of the last remaining TV events that still draws large audiences at scale. Last year’s showdown between the New England Patriots and Atlanta Falcons not only corralled 111.3 million television viewers, but it was also the most talked-about television program on social media ever, with over 48 million people joining the Super Bowl conversation on Twitter and Facebook.

While the Big Game goes down on the big screen, TV viewers will be discussing the action on mobile and engaging with video content on social media. Of Facebook’s 240 million game-time interactions in 2017, 90 percent took place on mobile.

Social advertising has already cemented itself as a key component (and metric) of Super Bowl ad buys and makes up a large part of every brand’s advertising strategy for live sports and entertainment. Here are five tips on how to maximize the impact of your Super Bowl game plan with social advertising:

Read full article here. 

Facebook Full Year 2017 Results: Solid Revenue Growth, Questions Over Future Shifts

fbq41Facebook has released its Q4 and full year 2017 performance results, once again posting solid numbers across the board – though there are some interesting notes on the impact on their shift towards more ‘meaningful connections’

First off, on active users, Facebook’s monthly active user count rose to 2.13 billion, an increase of 14% year-on-year.

Full article here. 

Amazon’s Alexa can now send text messages to phones… if you use Android

https-blueprint-api-production.s3.amazonaws.comuploadscardimage70373566626df3-7028-4dd7-9e8b-9086f5282b46These are real text messages sent through your Android phone to other phones (doesn’t matter what type) and not messages sent through the Alexa app. Here’s how to do it.
Enabling Alexa SMS messaging is really easy. First, you’ll need to download the latest version of the Alexa app from the Google Play Store if you don’t already have it installed.

Then, go into the Conversations tab (that’s message icon next to the home button). Tap on the person icon in the upper right corner, and then tap “My Profile” under your own name.

Now, flip the to toggle next to “Send SMS” to on, and voilà — you can now use a voice command on any Alexa-equipped device, like any of Amazon’s own Echo devices, to send text messages.

The two voice commands to use to send a text message are:

  • “Alexa, send a text message”
  • “Alexa, send an SMS”

Alexa will then ask you to whom you want to send your message to. If the person you’re sending the message to is saved in your Android phone’s address book, just say their full name when prompted.

Ask Alexa to send a message to their number. But you’ll need to read their number like a cave man: “Alexa, send a text message to 123-456-7890”. It’s annoying, but it works.

Included with each text message is a link to hear the dictated version as shown below:

Text messages sent from an Echo Spot to an iPhone X.

Text messages sent from an Echo Spot to an iPhone X.

IMAGE: SCREENSHOT: RAYMOND WONG/MASHABLE

It’s kind of creepy and weird, but it could be useful for the vision-impaired.

Another thing to be mindful of: The “Alexa, send a text message” voice command is different from “Alexa, send a message” command. The latter will send your message through the Alexa app, and not a regular text message.