Facebook’s News Feed algorithm is in a constant state of flux. In the below timeline, we mark the major changes both marketers and businesses need to be aware of. With Facebook’s 1.98 billion monthly active users, it continues to be critical for businesses to have a presence on the platform.
Apple’s annual Worldwide Developers Conference kicked off today with one of its big product-unveiling keynotes. Here are the most important announcements Apple made, in roughly chronological order.
As Apple’s iPhone App Store approaches its 10th birthday next month, and Apple’s Services business — including the App Store — represents one of its fastest-growing businesses, app developers remain one of the company’s most important constituencies. There are 20 million developers around the world, and only a few thousand are in attendance today. Apple CEO Tim Cook says cumulative developer earnings will pass $100 billion next week.
Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.
That growth rate means the platform’s gaining momentum – it took Pinterest 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. Adding another 50 million since September means the platform is now gaining 25m new users every four months, on average – so again, a marginally faster growth rate.
For comparison, over the last year, Twitter has added 9 million MAU, while Snapchat has added 25m (though important to note Snap’s are daily active users – they don’t publish MAU stats)