Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities

Pinterest may not be growing at the rate the company had once anticipated, but the platform is expanding, with new data showing that the app is now closing in on 250 million monthly active users, up from the 200 million it reported back in September.

That growth rate means the platform’s gaining momentum – it took Pinterest 6 months to go from 150m to 175m users, and 5 months to reach their next milestone of 200m users. Adding another 50 million since September means the platform is now gaining 25m new users every four months, on average – so again, a marginally faster growth rate.

For comparison, over the last year, Twitter has added 9 million MAU, while Snapchat has added 25m (though important to note Snap’s are daily active users – they don’t publish MAU stats)

Pinterest is Growing Faster than Twitter and Snapchat, and Offers Significant Opportunities | Social Media Today

Netflix is now worth more than Comcast

Screen Shot 2018-05-24 at 8.30.05 AMNetflix’s market value increased to about $150 billion today; it is now worth more than Comcast.

Comcast, the largest U.S. cable company, has been losing video subscribers as people cut the cord and move to streaming services … such as Netflix. Comcast had 22.3 million pay TV subscribers in the first quarter of 2018, down from 22.6 million a year earlier.

Meanwhile, Netflix has been gaining streaming users, adding more than seven million subscribers in the first quarter.

Of course, Comcast and Netflix have completely different businesses. Comcast owns a sizable broadband company in addition to cable. It also owns NBC and Dreamworks. It’s also planning on bidding on Fox’s movie and TV studios, cable networks and even a stake in Netflix competitor Hulu.

And most of Netflix’s growth is coming from its international expansion.

But the symbolism is hard to resist.

Starbucks’s mobile payments system is so popular in the U.S., it has more users than Apple’s or Google’s

Screen Shot 2018-05-23 at 5.51.38 AMBy the end of this year, a quarter of U.S. smartphone users — 55 million people — over the age of 14 will make an in-store mobile payment. More than 40 percent of those people will have done so through Starbucks’s mobile payments app, according to new data from research firm eMarketer.

The Starbucks app, which launched before the other three top payments apps — Apple Pay, Google Pay and Samsung Pay — has long been the most successful payments app. It’s likely going to maintain that lead over the next few years.

The Starbucks app lets users pay with their phones and earn credits toward future purchases. That usage is significant: Starbucks said its mobile order-and-pay system accounted for 12 percent of all U.S. transactions in the quarter ended April 1.

By year’s end, Starbucks will have 23.4 million users in the U.S. who have made an in-store mobile payment in the previous six months, according to eMarketer’s estimates. That number is higher than the 14.9 million customers who are part of Starbucks’s rewards program, which only counts monthly active users; customers also don’t have to be rewards members to make purchases using the app.

Read full article here.