Snapchat Publishes New Research on Gen Z Brand Discovery and Loyalty Behavior

Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands.

And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next generation of consumers.

First off, the research shows that friends and family are the most common source of insights for product discovery:

Snapchat Gen Z research

Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow

Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit.

“That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, adding: “The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements in display sizes and quality of mobile devices, faster mobile data connections, and the spread of connected TV sets.”

Read full article here.

Facebook May Soon Hide Total Like Counts on Posts, Mirroring Instagram’s Test

First Instagram, now Facebook as well?

Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display:

Facebook like test

As you can see here, the post Like listing doesn’t show the full count, but an indicator of Reactions to the post and an “...and others” summary, as opposed to a full Like listing.

Here’s a comparison of the current and test Like listings:

Facebook Like test
Read full article here.

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Those crazy Millennials and their Snapchats.

Snapchat has this week published the latest version of its Snap Chatter’ trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month.

Much of it is likely as you would assume – ‘National Sister Day’ was a key focus of discussion, as was ‘International Dog Day’, which, given Snap’s dog face Lens is one of the most popular ever, probably makes sense (also, as an aside, there are Snap Lenses specifically for dogs and cats).

But then there are some more left-of-center trends.

Read full article here.

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