Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands.
And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next generation of consumers.
First off, the research shows that friends and family are the most common source of insights for product discovery:
Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit.
“That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, adding: “The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements in display sizes and quality of mobile devices, faster mobile data connections, and the spread of connected TV sets.”
Read full article here.
First Instagram, now Facebook as well?
Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display:
As you can see here, the post Like listing doesn’t show the full count, but an indicator of Reactions to the post and an “...and others” summary, as opposed to a full Like listing.
Here’s a comparison of the current and test Like listings:
Those crazy Millennials and their Snapchats.
Snapchat has this week published the latest version of its ‘Snap Chatter’ trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month.
Much of it is likely as you would assume – ‘National Sister Day’ was a key focus of discussion, as was ‘International Dog Day’, which, given Snap’s dog face Lens is one of the most popular ever, probably makes sense (also, as an aside, there are Snap Lenses specifically for dogs and cats).
But then there are some more left-of-center trends.
Read full article here.
If you’ve ever wondered why social networks keep adding in messaging tools, and increasingly emphasizing direct communication, take a look at this chart.