LIFE IN QUARANTINE Twitter Will Allow Some Employees to Work From Home Forever

a home office with the Twitter logo overlapping it of people are wondering if they will ever see their offices again, but Twitter is actually making that an option.

The company outlined its plans for dealing with the next few months in the wake of Covid-19, and the ability for some employees to continue working from home as long as they want is part of the plan.

A Twitter spokesperson explained, “We were uniquely positioned to respond quickly and allow folks to work from home, given our emphasis on decentralization and supporting a distributed workforce capable of working from anywhere. The past few months have proven that we can make that work. So, if our employees are in a role and situation that enables them to work from home and they want to continue to do so forever, we will make that happen. If not, our offices will be their warm and welcoming selves, with some additional precautions, when we feel it’s safe to return.”

Twitter said that with very few exceptions, its offices will not open before September and, when that does happen, “it will be careful, intentional, office by office and gradual.”

Business travel is also scrapped until September, with very few exceptions.

And there will be no in-person company events for the remainder of 2020, with 2021 to be assessed later in the year.

Twitter was among the companies that reacted quickly to the coronavirus pandemic, suspending noncritical business travel and events March 1, encouraging employees to work from home the following day and mandating it March 11.

TV Ad Spending Disappears

People all across the U.S. are staying home and fixing their eyes on television and computer screens more than ever due to the COVID-19 crisis. However, TV advertisers are spending record-low amounts of cash on advertisements.

In data from Kantar Media compiled by the Wall Street Journal, TV advertising spending is down over 40 percent from this time last year. It’s remained steady at this level since the middle of March, and will likely stay down as people stay inside.

The list of advertisers who are spending less on TV include automakers, pharmaceutical companies, liquor companies and retail companies. Companies like PepsiCo, GM and Anheuser-Busch are trying to find ways to cut advertising contracts from broadcasters like Viacom (CBS) and Comcast (NBC), and opportunities are beginning to open for advertisements to be cut even further as the U.S. enters summer.

Retail companies are driving some of the largest amounts of advertising cuts, going from around $80 million in spending this time last year to around $40 million as of April 2020. Many retail companies hope to continue cutting ads as they continue to find ways to cut contracts.

The ripple effect of huge advertising cuts will certainly be felt in an already struggling broadcasting industry. Disney, which owns ABC and ESPN, has already lost billions due to canceled sports and stands to lose much more to lost advertisements.

Infographic: TV Ad Spending Disappears | Statista

YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens

With streaming content consumption soaring during the COVID-19 lockdowns, YouTube is seeing some major shifts in viewing behavior, and it’s now looking to provide new ad options to help marketers tap into these evolving consumption trends.

Even before the lockdowns, connected TV viewers were YouTube’s fastest-growing audience segment, as people become more accustomed to watching online content on their big screens. But now, with people seeking more entertainment options while confined to their houses, YouTube’s TV-connected viewing has gone through the roof:

YouTube TV consumption
Read full article HERE.

New Survey Looks at How Marketers and Consumers View Social Media Engagement

Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two.

You can read the full report here (with sign-up), but here are some of the key points of note. First off, Sprout asked marketers to identify their primary goals for using social platforms, with ‘Increasing brand awareness’ coming out as the clear top choice.

Sprout Social 20202 report
Read full article HERE.
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