of people are wondering if they will ever see their offices again, but Twitter is actually making that an option.
The company outlined its plans for dealing with the next few months in the wake of Covid-19, and the ability for some employees to continue working from home as long as they want is part of the plan.
A Twitter spokesperson explained, “We were uniquely positioned to respond quickly and allow folks to work from home, given our emphasis on decentralization and supporting a distributed workforce capable of working from anywhere. The past few months have proven that we can make that work. So, if our employees are in a role and situation that enables them to work from home and they want to continue to do so forever, we will make that happen. If not, our offices will be their warm and welcoming selves, with some additional precautions, when we feel it’s safe to return.”
Twitter said that with very few exceptions, its offices will not open before September and, when that does happen, “it will be careful, intentional, office by office and gradual.”
Business travel is also scrapped until September, with very few exceptions.
And there will be no in-person company events for the remainder of 2020, with 2021 to be assessed later in the year.
Twitter was among the companies that reacted quickly to the coronavirus pandemic, suspending noncritical business travel and events March 1, encouraging employees to work from home the following day and mandating it March 11.
With streaming content consumption soaring during the COVID-19 lockdowns, YouTube is seeing some major shifts in viewing behavior, and it’s now looking to provide new ad options to help marketers tap into these evolving consumption trends.
Even before the lockdowns, connected TV viewers were YouTube’s fastest-growing audience segment, as people become more accustomed to watching online content on their big screens. But now, with people seeking more entertainment options while confined to their houses, YouTube’s TV-connected viewing has gone through the roof:
Sprout Social has this week released its latest Social Index report, which incorporates responses from over 1,000 marketers, and 1,000 consumers, in order to get a sense of how each group views social media engagement, and what variances there are between the two.
You can read the full report here (with sign-up), but here are some of the key points of note. First off, Sprout asked marketers to identify their primary goals for using social platforms, with ‘Increasing brand awareness’ coming out as the clear top choice.