Netflix has missed its subscriber numbers for the second consecutive quarter — a result that could worry Wall Street as the streaming company braces for a slew of competitors that are coming in the next few months.
Netflix added 6.8 million subscribers in its third quarter of the year instead of the 7 million it expected. The company had told investors it expected to add 800,000 subscribers in the US and 6.2 million in the rest of the world; instead it added 500,000 US subscribers and 6.3 million internationally.
Netflix blamed the domestic miss on a price hike “which has led to slower US membership growth.”
Netflix also told investors that it expects to add 26.7 million subscribers by the end of 2019, which is a drop from the 28.6 million subs it added in 2018.
But Netflix investors — an itchy bunch, who often pile and in and out of the stock for almost any reason at all — might have expected a bigger loss: They are pushing the company’s stock price up by more than 6 percent in after-hours trading.
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Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income.
Marketers and market researchers still have a lot of work to do to deepen their understanding of this generation. Here are five infographics that paint a picture of the Gen Z landscape.
Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.
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Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands.
And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next generation of consumers.
First off, the research shows that friends and family are the most common source of insights for product discovery:
Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit.
“That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, adding: “The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements in display sizes and quality of mobile devices, faster mobile data connections, and the spread of connected TV sets.”
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