For pretty much its entire history, Facebook has been afraid of losing touch with the kids.
Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by the next big app, if such an option manages to gain significant traction among younger users. And that’s a fate that Facebook is desperate to avoid.
Enter Facebook’s latest attempt to stay cool with younger folk:
Google Analytics is a key tool used by virtually all digital marketing managers to help maximize their online performance.
Google Analytics enables you to track a range of key stats and insights related to your website performance, including total traffic, popular pages, backlinks, on-site behavior and more.
Are you getting the most out of Google Analytics for your business?
There’s a range of functions and tools available in the app, and you’re likely not tapping into all the data points you could be. To help, the team from MilkWhale have put together this overview of Google Analytics essentials to help keep you on track.
See full infographic here.
Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others?
The team from Zazzle Media conducted a survey recently covering all this and more, and they’ve collated the results in this infographic.
They break things down as follows:
- SEO Budget
- Importance and effectiveness of SEO
- Most and least effective SEO tactics
- Most important KPIs
See article here. https://www.zazzlemedia.co.uk/the-state-of-seo-survey/#1
Wanna’ get down with the 4-1-1 with the youth?
I don’t really even know what that means – but if you are looking to get a better handle on what’s trending among younger users, the monthly ‘Snap Chatter’ reports, which highlight the key topics of discussion among Snapchat’s audience, can offer some great insight to help in your planning.
The Snap Chatter report covers a range of key areas, including general trending topics, entertainment, celebrities, and for those who are really game, trending slang. We’d recommend not trying to add ‘vibe check’ into your brand vocabulary, but maybe, if you think it’ll work…
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update.
First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day.
Read full article.
Is TikTok part of your digital marketing plans for 2020?
Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September.
Read full article here.