Pinterest Expands Partner Program to Help More Brands Maximize Their Pin Efforts

With shopping activity on the rise on Pinterest amid the COVID-19 lockdowns, the company has this week announced an expansion of its Pinterest Partners program, with a range of new additions to assist brands with their on-platform advertising, eCommerce, creative elements and more.

As per Pinterest:

“Pinterest Partners help make it easier to create Pins of every item in your catalog, measure how well you’re doing, or help people buy products. They can build creative that demands attention. They can automate posts. Each partner also brings experience, skills and a proven track record. (We know because we’ve vetted each one.)”

Last year, Pinterest changed the name of its partner program from ‘Marketing Partners’ to ‘Pinterest Partners’ in order to better represent the expanded scope of what these partner brands now offer. Initially, Pinterest prioritized eCommerce facilitators to help more businesses convert their Pinterest profiles into virtual stores, but now, it’s also adding in more creative and advertising partners to assist with all aspects of creating an effective Pinterest presence.

Pinterest partners
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Group Video App Houseparty Sees 70x Growth Amid the COVID-19 Lockdowns

With everybody locked inside due to the COVID-19 pandemic, streaming video is the order of the day, with video calls on both Messenger and WhatsApp more than doubling over the past month, and group streaming app Zoom seeing massive growth.

Multi-participant streaming app Houseparty is also posting huge numbers – as per Bloomberg:

“In the past month, Houseparty has seen 50 million signups, [around] 70 times the app’s typical amount in some markets. The company doesn’t disclose total user numbers, but it has been the most-downloaded social networking app in Apple’s U.S. App Store every day since March 20th – ahead of Facebook Inc.’s trio of Facebook, Messenger and WhatsApp – and it was the second-most downloaded app of any category over Easter weekend behind only Zoom, according to App Annie.”

Houseparty
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Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth

With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues.

Twitter was among the first major US digital ad publishers to give investor guidance on the new situation. Based on our analysis of Twitter’s Q1 update, the company looks set to see a decrease in revenues of between 9% and 40% during March. Facebook also released information about its engagement and ad revenues, noting that a lot of the increased engagement is on properties or services, such as WhatsApp, that aren’t monetized much to begin with. Reports of consumers spending more time with digital media don’t necessarily mean they are spending more time with media where marketers can reach them.

Even if they are, marketers may not want to. By early March, Integral Ad Science and DoubleVerify were reporting that “coronavirus” and related terms had shot to the top of clients’ brand safety blacklists. News publishers are seeing a surge in traffic, but falling advertiser demand—and prices.

It may be understandable for advertisers to shy from “negative” or “anxious” content like coverage of a pandemic. But March 2020 research from Integral Ad Science suggests those concerns may be misplaced: Just 16% of US internet users surveyed said they would have a less favorable opinion of a brand whose ad was adjacent to coronavirus-related content. Almost eight in 10 respondents said such placement wouldn’t change their view of a brand.

Screen Shot 2020-04-15 at 9.17.46 AM

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7 Important Influencer Marketing Stats You Need to Know

48e85ca005b4194a3382073e20397f6cInfluencer marketing is a form of digital marketing in which brands focus on leveraging the influence of people who have strong personal brands, rather than taking a brand message straight to consumers.

Since people trust other people more than they trust brands, influencer marketing has become a very popular tactic when it comes to generating brand awareness, engagement, and stimulating sales. And while influencer marketing does have its weaknesses, you can’t deny the impact that the right partnership can make.

Are you thinking about leveraging influencer marketing for your brand in 2019? Here are seven important influencer marketing stats you need to know.

1. Influencer Marketing will be a $10 billion Industry by 2020

A few short years ago, people who had built a following online were happy to exchange content for free products – I mean, who doesn’t like free stuff? These days, however, influencers are increasingly seeking compensation in exchange for visibility with their audience.

It’s estimated that the influencer marketing industry will bubble up to $10 billion by next year. And as it does, the competition for influencers will increase, along with subsequent costs. Structure your budgets accordingly.

Read the full article HERE

New Study Shows Celebrities Are Key Distributors of COVID-19 Misinformation on Social Media

n a discovery that’s both unsurprising, yet informative in the same way, a new report from Reuters Institute has found that celebrities and politicians have played a key role in spreading COVID-19 misinformation on social media, even though their relative share in the discussion is very small, compared to overall conversation.

The Reuters team studied 225 social media posts that were published between January and March​, and have been rated as either ‘false’ or ‘misleading’ by fact-checkers. Based on this dataset, the researchers sought to discover how misinformation is spreading on social, what types of misinformation are being shared, and how the platforms themselves are responding.

Reuters COVID-19 report

Read full article here.

Snapchat Sees Higher Usage Amid COVID-19 Lockdowns, Outlines Key Trends of Note

As with all social platforms, Snapchat has been seeing a lot more usage of late, as people stuck inside amid the COVID-19 lockdowns seek an outlet and a means to stay connected with the world beyond their homes.

This week, Snapchat has provided an update on the specific usage trends it’s seeing in its app, along with some key notes on the trends that are gaining momentum, which could provide some valuable pointers for marketers looking to maximize their performance during our coronavirus-induced hibernation.

First off, on usage, Snapchat says that it’s seen a 50% increase in video calls, while people are also spending 25% more time than normal using Lenses.

Snapchat usage stats
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People Are Spending 20% More Time in Apps During the COVID-19 Lockdowns [Report]

In what will likely come as no surprise, people are spending a lot more time using apps amid the COVID-19 lockdowns around the world.

According to the latest report from App Annie, daily time spent in apps on Android devices increased 20% year-over-year in Q1 2020, while consumer spending in both iOS and Android apps was also up 15% and 5% respectively, setting a new record for in-app spending for a single quarter at $23.4 billion worldwide.

App Annie chart
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