We’ve all heard about the ‘Insta-rich’, those influencers who’ve become huge based on their Instagram presence alone, and now travel the world posting pretty pictures in order to get paid by sponsors who are willing to shell out to gain exposure to their large, established audiences.
Whether you like it or not, ‘influencer’ is an actual job title in 2019, and it can be a lucrative, and beneficial, business – but how much, exactly, are these people really getting paid?
Are those mega-celebrities really getting a million dollars per Instagram post? Really?
This new report from the team at Hopper sought to find out – in order to provide more context in the growing influencer marketing space, Hopper conducted research on exactly what it would cost to get a sponsored post on the feeds of a range of well-known Insta users.
And the results are, in some cases, a little staggering:
Pinterest has provided an update on its performance, giving investors a look at how it’s tracking towards its broader growth goals.
And the company is tracking pretty well – first off, on users, Pinterest is now up to 300 million monthly actives, a 30% increase on a year ago.
Facebook’s vision of creating an alternative currency that will better connect the world through its platforms could face some significant challenges in take-up – and that’s before you consider the regulatory concerns already raised by officials.
In order to measure the public’s interest in Facebook’s coming Libra currency, and whether people actually intend on using it, messaging and calling app Viber commissioned a survey of 2,000 people in the US and UK(1,000 in each region) to get their impressions of the option.
And the results – as you might expect given Facebook’s more recent track record on data security and privacy – are not overly positive.
In the US, Viber’s research found that nearly half of all Americans say that they would not trust Facebook at all in regards to keeping their information secure – while less than 3% of Americans say they would be willing to try Libra for payments.