With shopping activity on the rise on Pinterest amid the COVID-19 lockdowns, the company has this week announced an expansion of its Pinterest Partners program, with a range of new additions to assist brands with their on-platform advertising, eCommerce, creative elements and more.
As per Pinterest:
“Pinterest Partners help make it easier to create Pins of every item in your catalog, measure how well you’re doing, or help people buy products. They can build creative that demands attention. They can automate posts. Each partner also brings experience, skills and a proven track record. (We know because we’ve vetted each one.)”
Last year, Pinterest changed the name of its partner program from ‘Marketing Partners’ to ‘Pinterest Partners’ in order to better represent the expanded scope of what these partner brands now offer. Initially, Pinterest prioritized eCommerce facilitators to help more businesses convert their Pinterest profiles into virtual stores, but now, it’s also adding in more creative and advertising partners to assist with all aspects of creating an effective Pinterest presence.