30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic]

Screen Shot 2019-11-21 at 8.53.58 AM.pngAre you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others?

The team from Zazzle Media conducted a survey recently covering all this and more, and they’ve collated the results in this infographic.

They break things down as follows:

  • SEO Budget
  • Importance and effectiveness of SEO
  • Most and least effective SEO tactics
  • Most important KPIs

See article here. https://www.zazzlemedia.co.uk/the-state-of-seo-survey/#1

How Marketers Are Responding to Recent TikTok Headlines

Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying.

It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its purchase of the US app Musical.ly, as well as any potential censorship of content and collection of data about US social media users.

“For advertisers on the conservative end of the brand safety spectrum, the press around the national security investigation certainly merits a discussion,” said Emily Anthony, senior director of media services at marketing agency Merkle. ­­

Trust is “paramount” for advertisers who are focused on personalization efforts, and data security would be a “universal consideration for advertisers in the evaluation of media partnerships,” she said.

An executive at a major advertising agency said that some clients have grown concerned about brand safety on TikTok. The executive spoke with us under the condition of anonymity because of potential sensitivities around investigations into the platform.

“TikTok is rapidly growing, but as a platform it still has a level of immaturity to it regarding questions like brand safety,” the executive said, adding that while brand safety can be a “significant issue” on all digital platforms, it’s especially true for TikTok.

The charges of political censorship and potential connection to the Chinese government are also under consideration. “We live in an age where more and more of what marketers and brands do gets viewed through a political lens, and I think it’s important that brands spend a bit of time understanding what those implications are,” the executive said.

ByteDance acquired the Musical.ly video app in 2017, merged it with TikTok, and relaunched the combined entity in August 2018, keeping the name TikTok.

In the past year, TikTok has risen in popularity in the US, particularly among teens. According to Comscore, TikTok had 17.6 million US mobile app unique visitors ages 18 and older in August 2019, a 135% increase from August 2018.

US TikTok Mobile App Monthly Unique Visitors, Aug 2018-Aug 2019 (millions)<img class="cb-widget-chart_placeholder" src="data:;base64,

While TikTok is not nearly as popular as Instagram and YouTube, teens ages 13 to 16 are just as likely to use TikTok as Facebook and Twitter, according to September 2019 survey data from Morning Consult.

“Consumer usage continues to grow, and for relevant clients, it’s an interesting place to be,” said Noah Mallin, head of content and experience at media agency Wavemaker US. News of the investigation hasn’t impacted Wavemaker’s short-term plans for TikTok, but that could change depending on the outcome of the investigation. “But for now, it seems to be status quo,” he said.

“TikTok has a lot of appeal for marketers that want to reach the youth audience, but they shouldn’t go blindly into partnerships with the app,” said eMarketer principal analyst Debra Aho Williamson. “Marketers should ask TikTok hard questions about what it does with user data and how it approaches content moderation. Then, they should ask themselves if they are comfortable with the answers they receive.”

News of the investigation broke after Sens. Tom Cotton (R-AK) and Chuck Schumer (D-NY) sent a letter to the acting director of National Intelligence last month, expressing concern that Beijing-based ByteDance’s adherence to Chinese law poses a risk to the US. The senators cited security experts who have “voiced concerns that China’s vague patchwork of intelligence, national security and cybersecurity laws compel Chinese companies to support and cooperate with intelligence work controlled by the Chinese Communist Party.”

Prior to that, Sen. Marco Rubio (R-FL) requested a similar investigation citing comparable security concerns, referencing reporting that ByteDance may be censoring content related to ongoing political unrest in Hong Kong.

In an October 2019 statement, TikTok said it does not operate in China, and that it stores US user data in the US. It also denied that the Chinese government ever requested content removal, and stated it wouldn’t comply if asked. The company followed up in November by publishing an explainer on how it approaches content moderation and data security.

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Wanna’ get down with the 4-1-1 with the youth?

I don’t really even know what that means – but if you are looking to get a better handle on what’s trending among younger users, the monthly ‘Snap Chatter’ reports, which highlight the key topics of discussion among Snapchat’s audience, can offer some great insight to help in your planning.

The Snap Chatter report covers a range of key areas, including general trending topics, entertainment, celebrities, and for those who are really game, trending slang. We’d recommend not trying to add ‘vibe check’ into your brand vocabulary, but maybe, if you think it’ll work…

snap_chatter_November_2019.png

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update.

First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day.

fb_q31

Read full article. 

Netflix missed its subscriber numbers, again

Screen Shot 2019-10-23 at 10.05.38 AM.pngNetflix has missed its subscriber numbers for the second consecutive quarter — a result that could worry Wall Street as the streaming company braces for a slew of competitors that are coming in the next few months.

Netflix added 6.8 million subscribers in its third quarter of the year instead of the 7 million it expected. The company had told investors it expected to add 800,000 subscribers in the US and 6.2 million in the rest of the world; instead it added 500,000 US subscribers and 6.3 million internationally.

Netflix blamed the domestic miss on a price hike “which has led to slower US membership growth.”

Netflix also told investors that it expects to add 26.7 million subscribers by the end of 2019, which is a drop from the 28.6 million subs it added in 2018.

But Netflix investors — an itchy bunch, who often pile and in and out of the stock for almost any reason at all — might have expected a bigger loss: They are pushing the company’s stock price up by more than 6 percent in after-hours trading.

Read full article here. 

Generation Z Characteristics: 5 Infographics on the Gen Z Lifestyle

Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income.

Marketers and market researchers still have a lot of work to do to deepen their understanding of this generation. Here are five infographics that paint a picture of the Gen Z landscape.

Are Gen Z and millennials ignoring you?

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