Reddit’s Now Serving a Billion Video Views, Underlining Opportunities

If you’re not creating, or considering, video content within your digital marketing strategy, you probably should be.

I mean, I’m not telling you anything you haven’t heard already, but the statistics, as you also likely know, are clear:

  • Research shows that videos are the Facebook format most likely to reach and engage audiences
  • Tweets with video generate 9X more engagement than basic text updates
  • Video content on Instagram generates the most engagement, in terms of both comments and Likes.
  • Pinterest says that users are 2.6x more likely to make a purchase after viewing brand video content on the site
  • LinkedIn users 20x more likely to share a video on the platform than any other type of post

The latest stat to add to this list comes from Reddit, which has reported that it’s now averaging a billion native video views per month.

According to Digiday:

“In August, Reddit users posted or uploaded a total of 996,000 videos on the site, which is up 31% year over year. Reddit is now serving more than 400,000 hours of hosted videos per day, and 13 million hours per month, up 38% since the beginning of 2018.”

Reddit first launched its own video hosting option last August, and according to Reddit, “it’s now the dominant way people are viewing and posting video content”.

To capitalize on this, Reddit also launched native video ads, which autoplay in feed, back in June.

Reddit video ads