Extra! Extra! Facebook Becomes A Publisher (Sorta)

This week Facebook launched a new feature that allows for publications like the New York Times and Buzzfeed to post articles directly to the social network. Since publications already depend on Facebook to promote and distribute their content, this seems like a natural next step (though perhaps an odd user experience). Jury’s out  on what it […]

Too Many Cooks is the Viral Video You Need To Know About Right Now

Unless you’ve been living under a rock with no wi-fi, you have likely seen or heard about Adult Swim’s 80s/90s sitcom theme song parody Too Many Cooks. A pinch of nostalgia play, a scoop of absurdist comedy, a dash of instant meme generator, all gold. Don’t be daunted by the length – this video starts as a simple parody and […]

Branded Content Is No “Trick”

This recent article about Buzzfeed’s revenue model and seamless branded content integration openly wonders if those sponsored listicles are nothing more than a “trick”. A commercial wolf in editorial clothing. But if a piece of branded content is transparently branded while also offering true entertainment value to the reader/consumer…where’s the trick in that? Let us know what you think in […]

You Guys Hear Anything About New York Times This Week?

In the wake of Executive Editor Jill Abramson’s sudden exit from NYT this week – she’s rumored to have been pushed out when she spoke up about gendered pay discrepancy – comes another ill-timed controversy the paper probably didn’t need. Buzzfeed got their hands on a revealing 96-page internal New York Times report that details […]

Check Out This Candid Interview With Macy’s CEO Terry Lundgren

Though Buzzfeed is usually the place where you discover which Disney sidekick you are or what your childhood looks like in gif form, sometimes they link to and even produce some decent articles and interviews. I found this interview with Macy’s CEO Terry Lundgren to be pretty candid, sometimes frustrating but interesting throughout. Click through […]

Some Guy and Applebee’s, Sittin’ In A Tree…

Writer and fledgling comedian, Chip Zdarsky thought that it would be funny to start interacting with Applebee’s (somewhat quiet) Facebook page on a daily basis. Antics ensued. You have to commend Applebee’s for retaining that earnest personality in the face of what is a clearly a cheeky consumer. In fact, you’re sort of left wondering […]

The Rise of the Listicle

For those who have been living under a rock.gif, a listicle is a short-form piece of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy/images to be published as an article. Popularized by Buzzfeed, the listicle can also be a great way for brands to enter the world […]