Johnnie Walker Targets Newbie Whisky Drinkers With Technology

 From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives.

Now, Johnnie Walker and agency Iris Singapore have built an interactive website and tablet app that doubles as in-bar entertainment. It’s part of the whisky brand’s “luxury mentoring” program that educates millennial consumers about the brand at high-end bars and tasting events. Read full article here. 

Introducing Shutterstock Music

Introducing Shutterstock Music

Shutterstock is launching Shutterstock Mysic – bringing its stock photography model to the music licensing market. This is something a lot of cash-strapped clients/agencies have been wanting for a while – an easily searchable and fairly comprehensive (60K tracks so far) online music database where purchasing a track (starting at $79 per track) comes with a broad license. Perfect for smaller projects and online videos. Having gone through the pain of putting together case studies, I have to say that this is music to my ears.

Click through to read more on TechCrunch.