An Inside Look at ‘Facebook at Work’ From the Global Agency That’s Beta Testing It

Facebook at Work—Facebook Inc.’s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not charge users for the basic level of the service, it will eventually make them pay if they want analytics, apps and customer support for the […]

Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers. A wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now […]

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Brands have long lamented the possibility that Internet users don’t actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that unease, offering marketers the option to pay for ads only when the entire unit appears on a viewer’s screen. Until this change, advertisers were charged […]

Instagram and Pinterest both doubled users over the last 3 years

Social media dynamos Instagram and Pinterest nearly doubled their users between 2012 and 2015, according to a new study — and Pinterest is winning. Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits. Among the discoveries: 31% of all adults who go online now use […]

These Digital Stats Show Exactly Why Google Fears Facebook Ads

Facebook continues to apply pressure to Google’s ad business, showing that the social network’s boldness is paying off, according to new research from Adobe. Adobe looked at the last three months in digital advertising, as it does at the end of every quarter, and highlighted some key shifts in the industry, including a slowdown in Pinterest’s […]