When Instagram advertising became open to everyone in September it was an invitation for brands to repurpose their content for the popular photo-sharing app, which now boasts as many as 400 million active users per month. How should brands capitalize on this? The perfect Instagram ad may be different from the perfect Instagram post.
This infographic from Bannerwatch names the necessary elements of a successful Instagram ad. It encourages brands to look through the goggles of designers and advertisers. Below you can find key questions to ask before you post, and some no-no’s to stay away from.
It’s almost the end of the year, which means time to check in and take stock of what has happened and what is to come. This year was a big one for social and publishing, with Facebook’s Instant Articles and immersive mobile ads making it easier for brands to publish original content directly on social. Mobile and video are both considered the future of marketing, but what else can we expect? Given what we know now, what predictions can we make for what’s to come?
This infographic from MDG Advertising has some ideas. Their predictions include the continued supremacy of social media titan Facebook, especially with regard to marketing, as well as innovations in food delivery and digital gifts, as well as other areas, from China’s thriving tech scene.
Read more, below, to learn where the Internet is headed after 2015.
Kenshoo’s new infographic highlights mobile as a key driver for paid social and search advertising. “Mobile year-over-year spending increased 159% for paid social ads and 66% for paid search; mobile accounted for 68% of paid social ad clicks and 50% of paid search ad clicks,” according to Kenshoo’s press release.
Increased mobile traffic drove overall cost per click up for social ads as clicks became more important to optimization. For search, the opposite was true, as lower smartphone cost per click drove overall cost per click down slightly.
“The third quarter continued the mobile growth trend from the first half of 2015,” said Chris Costello, director of marketing research for Kenshoo. “Consumers rely on mobile devices more than ever, and advanced marketers are following suit with increasingly optimized campaigns which delivered positive results in both paid social and search. As publishers expand and refine their mobile offerings, marketers should expect to continue improving performance heading into the holiday season.”
The below infographic shows the influence of mobile in the Americas, where search clicks on mobile devices (51%) make up the majority of total clicks for the first time this last quarter.
“Digital spend used to be predominantly paid search ads on desktop computers, but today our budgets cross multiple devices and ad formats across a variety of publishers and platforms,” said Chris Humber, head of practice, search at GroupM.
Where did the data come from? “Search and social results are based on five quarters of performance data from over 3,000 Kenshoo advertiser and agency accounts across 20 vertical industries and over 70 countries, spanning the Google, Bing, Baidu, Yahoo!, Yahoo! Japan and Facebook ad networks,” according to a Kenshoo press release. “The resulting sample includes more than 550 billion impressions, 11 billion clicks and $6 billion USD in advertiser spend.”