Both paid social and search are growing due to increased use of smartphones and publishers who know how to tailor their advertising to mobile users. Kenshoo’s new infographic highlights mobile as a key driver for paid social and search advertising. “Mobile year-over-year spending increased 159% for paid social ads and 66% for paid search; mobile […]

Infographic: Emojis Are Becoming a Preferred Communication Tool Across Demographics

As emojis grow in popularity with consumers, marketers are catching up on the trend. From IHOP’s recent change to a friendly emoji-esque logo to Domino’s Grand Prix win at Cannes for its emoji ordering system, there’s no denying that the playful icons have assumed a place in the cultural zeitgeist. Emogi, a real-time emotional intelligence […]