Global Mobile Ad Spend Jumped 105% In 2013, On Track For $31.5B In 2014

With nearly 40% of internet time now taking place on mobile devices – and mobile devices already surpassing PCs in online retail – this headline shouldn’t come as much of a shock. Companies like Google and Facebook (heard of ’em?) are, not surprisingly, the top dogs leading the mobile charge, with the latter now making […]

WOM Beats Out Traditional Media

According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007. Online consumer reviews are the second most trusted source of […]