The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably the most important part of the marketing process. For more than 20 years, Adweek has run the Media Plan of the Year competition (though for […]
This is great for: CEO Susan Lyne AOL (it’s an inhouse VC) Women Tech/digital industries, specifically e-Commerce and media companies (the VC’s focus) Planet Earth
Click the pic to find this great interview with some of the top female leaders in the advertising and related industries. I encourage ambitious and invested advertising professionals of all shapes, genders, credos, etc. to take read.
With nearly 40% of internet time now taking place on mobile devices – and mobile devices already surpassing PCs in online retail – this headline shouldn’t come as much of a shock. Companies like Google and Facebook (heard of ’em?) are, not surprisingly, the top dogs leading the mobile charge, with the latter now making […]
According to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007. Online consumer reviews are the second most trusted source of […]