Happy Creative Week!

The One Club kicks off Creative Week today and we’ve got all the inside information you can handle. Stay tuned to the blog this week for a behind-the-scenes look at the fabulous events honoring the best in advertising from around the globe. It all culminates in the famed One Show this Friday – basically the […]

Most Retweeted Selfie Of All Time, Brought To You By Samsung Galaxy Note 3

Ellen did a non-threateningly amusing job last night (a.k.a. the Oscar host sweet spot) and one of her best bits was this star-packed selfie she intended to be the most re-tweeted selfie of all time – it happened quickly and has shattered records with a current 2.6M retweets. Nice get for Samsung which heavily sponsored […]

I Got Nominated For An Oscar And All I Got Was This Lousy ($80k) Gift Bag

Today the ‘loser’ Oscar gift bag was announced and it’s estimated at $80,000 worth of genetically attractive tears. Leo knows what we’re talking about (you can learn more about that here: http://leowantshisoscar.tumblr.com/). And while many are making fun of the extravagance, it’s quite clearly the epitome of a symbiotic marketing relationship – various face creams […]

Netfix Going After Oscar

And why not? With two Emmy wins for their original program House of Cards and more predicted for the recent hit Orange Is the New Black, Netflix has been making history as the first non-TV network to win at the prestigious TV awards. It now seems quite possible that the on-demand streamer could win the […]

No, this is not an error

No, we aren’t having technical difficulties and yes, your page loaded just fine. You’re actually looking at an advertisement that ran in the New York Times today – a full two pages completely blank, save for a tiny URL at the bottom of the second page. The URL leads you to a site and trailer […]