As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study breaks consumers down into six “shopperstates” based on buying habits and technological tendencies. After surveying 14,000 U.S. consumers they are broken up into the following categories: bargain hunters, knowledge seekers, […]
Check out a few of the status below and click HERE for the full list.
As content accounts for more of marketers’ budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content. “Marketers are good at knowing when and where consumers access content,” said AOL consumer […]
There are 75 million millennials in the U.S., and everyone knows advertisers are infatuated with the idea of winning over the biggest buying bloc. But just how much more is being spent on Generation Y than on those who came before them? It’s about 500 percent more, according to a new analysis from advertising technology […]
Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers. A wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now […]
It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash. Not […]
It’s been another intriguing week in the world of digital marketing data. We learned that livestreaming is quickly coming of age, and mobile advertising continues to explode. Here are seven stats that really grabbed our attention: