Infographic: 6 Types of Shoppers and the Brands They’ll Pay More For

As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study breaks consumers down into six “shopperstates” based on buying habits and technological tendencies. After surveying 14,000 U.S. consumers they are broken up into the following categories: bargain hunters, knowledge seekers, […]

Infographic: Engaging Content Has Everything to Do With Emotion

As content accounts for more of marketers’ budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content. “Marketers are good at knowing when and where consumers access content,” said AOL consumer […]

Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than TV for millennials and Hispanics coveted by so many marketers. A wide-ranging study using Nielsen’s Homescan panel of consumers and audience-measurement tools shows buying Facebook alone now […]

Farewell To Flash: What It Means For Digital Video Publishers

It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash. Not […]