Infographic: Engaging Content Has Everything to Do With Emotion

As content accounts for more of marketers’ budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content. “Marketers are good at knowing when and where consumers access content,” said AOL consumer […]

Infographic: Why Moms Love Mobile Marketing

If you want to reach the all-important mom demographic, you’ve got to play right into their smartphone-holding hands. As the Babycenter “2015 U.S. Mobile Mom Report” indicates, two out of three moms use mobile “across the entire purchase funnel”—from initial research to final decision. Moms use mobile devices to shop from home, but they also use […]

Move over, squares: Instagram now supports landscape and portrait modes

Ever since Kevin Systrom and Mike Krieger launched Instagram five years ago, Instagram has favored square-shaped photos. Not anymore. In a significant change, the popular photo-sharing app announced native support for landscape and portrait-shaped photos. The update will roll out to all iOS and Android users through the day on Thursday. Previously, if you wanted to […]

Instagram and Pinterest both doubled users over the last 3 years

Social media dynamos Instagram and Pinterest nearly doubled their users between 2012 and 2015, according to a new study — and Pinterest is winning. Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits. Among the discoveries: 31% of all adults who go online now use […]