Among all the big budget social media campaigns that surrounded this year’s Super Bowl, Portlandia’s effort actually turned out to be one of the best. In advance of its upcoming 4th season premier, the show’s marketing team gave Twitter control to a volunteer at Portland’s feminist bookstore In Other Words (a frequent filming location). She […]
Full House, Seinfeld, Matrix, Red Hot Chilli Peppers, Bruce Willis…RadioShack. Anyone else feel like they had suddenly stepped back into that sweet, sweet era of Spice Girls, Beanie Babies, and Y2K fear? Did all the reunions help entertain you during an otherwise boring game? Does this feel like the peak of nostalgia advertising? Would anyone […]
If Newcastle wanted viral attention for its irreverent, self-referential non-Super Bowl ad released last week – they got it. And they’re continuing the non-campaign with more funny videos and branded content that actually makes fun of itself for being branded content. And it’s funny. Now, not everyone can do this and it is likely to […]
Behold, for this will make you forget about the unraveling of a certain Canadian pop star for the next 115 seconds!
CarMax has done a great job here combining two new-ish but beloved Super Bowl traditions – teasing out your Super Bowl spot…AND ALSO PUPPIES. Don’t think puppies are a Super Bowl tradition? Tell that to the PUPPY BOWL. (Sorry, puppies make us excited…) Click through to find the original spot.