It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. “I’ll believe it when I see it,” more than one has told me […]
After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service, owned by Fox, NBCUniversal and Disney, is partnering with Oracle Data Management Platform and Facebook-owned video-ad platform LiveRail to offer programmatic advertising options—automating the buying, […]
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This is simple and smart. Well done.
Facebook is testing a new way for advertisers to buy video promos that may help determine which ads people are actually watching. A Facebook rep confirmed to Adweek that it is running a global test for big-brand marketers who use the company’s Power Editor and API tools to manage campaigns. Until now, advertisers have paid […]
Besides connecting with friends (and seeing 900 engagement and baby photos a day), Facebook is also becoming (is already?) THE place for consuming videos. Billions of videos. Facebook is now serving up more than 4 billion videos to its users daily. The figure is striking in part because it’s increasing so fast: In January, Facebook was showing […]