Check out this stunt marketing video from Coke – where they placed slurpin’ movie goers into the actual movie they were watching to drive home the need to keep in quiet in the theater (and also to drive home how clever and delicious Coke is). Fun stuff! Friday!
It is oddly satisfying to watch this ad cross-over – not unlike seeing your favorite TV characters collide. Like that time the Teenage Mutant Ninja Turtles met the Power Rangers. Anyone? In case you were wondering how something like this works, M&M’s agency (BBDO New York) led the creative, working with Geico’s (The Martin Agency). […]
The YouTube description for the German grocery store: “Supergeil – das neue Musikvideo von EDEKA feat. Friedrich Liechtenstein. Super süß, super sexy, super easy, #Supergeil! Jetzt anschauen und teilen!” Indeed! #Supergeil!
EVERY ONE REMAIN IN YOUR HOMES.
No we’re not talking about rap group Do Or Die’s 2006 album (not again anyway). We’re talking about the new Facebook Paper app – a platform that integrates curated news & content with your own Facebook News Feed. Like a real life newspaper (remember those?!), Paper is made up of sections, the first of which […]
It was announced today that Mila Kunis would be the new “face” of Jim Beam. We’re used to “faces” of fashion labels but it’s semi-rare for an A-lister like Mila to rep a liqour brand, especially a down-home brand like Jim Beam. But if you think this move is the brand’s effort to completely modernize […]
CarMax has done a great job here combining two new-ish but beloved Super Bowl traditions – teasing out your Super Bowl spot…AND ALSO PUPPIES. Don’t think puppies are a Super Bowl tradition? Tell that to the PUPPY BOWL. (Sorry, puppies make us excited…) Click through to find the original spot.
Check out ‘Mom Song’ – the latest in irreverent spots from fan favorite Old Spice. Essentially it’s a bunch of moms lamenting how quickly their boys are turning into men (with the help of Old Spice, of course) but…well, weirdness like this is best seen, not explained. Needless to say, it’s been fairly viral in […]
Here’s a fun treat for you this morning – this Crest branded video has been making the rounds the past week or so and it’s pretty fantastic. Here are some key take-aways from its success: *Real-time marketing/topical feel *Natural tie back to the brand/product… *…but not overly branded *Authenticity/doesn’t feel rehearsed or overly produced *Children […]