5 things brands need to know about messaging apps

MessangerApps-banner2In just a few years, messaging apps like Snapchat, Line, Kik, WeChat and WhatsApp have amassed hundreds of millions of users and are still growing.

Brands and marketers have predictably not been far behind. Several have already successfully tapped into Snapchat, Mayo brand Hellman’s has used WhatsApp to distribute recipes. Some apps, such as WeChat, are also turning into marketing platforms themselves, integrating services and payment functionalities which can serve brands well.

“Messaging apps are morphing into marketing and e-commerce platforms,” said Thomas Husson, Forrester’s principal analyst of marketing and strategy. “For brands, it won’t necessarily be about ads, but about mixing content and context in a relevant way.”

Read full article from Digiday here.

Facebook Will Probably Let Advertisers Contact You On WhatsApp

Screen Shot 2015-05-19 at 11.31.47 AM

So what is Facebook doing with WhatsApp, the messaging app it acquired over a year ago? Well, once the app’s users reach 1 billion (which could be as soon as the end of the year), they could be monitizing by adding a business-to-consumer messaging service. Jury’s out on how this will work (I’m assuming it’ll be an opt-in feature, following the Kik model) or how consumers will react but one thing is for sure – Minority Report was the best predictor of future technology of any film in history and one day there will be precogs.

Extra! Extra! Facebook Becomes A Publisher (Sorta)

Facebook Now Puts Full Articles From Big Publishers in Your News Feed

This week Facebook launched a new feature that allows for publications like the New York Times and Buzzfeed to post articles directly to the social network. Since publications already depend on Facebook to promote and distribute their content, this seems like a natural next step (though perhaps an odd user experience). Jury’s out  on what it means for publications, branded content and the future of Facebook. Click here to read about this new feature.