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The blue bird may finally find a new home.
Twitter has received interest in a potential purchase, CNBC reported via anonymous sources Friday, which could lead to a bid in the near future. News of the report sent Twitter shares climbing by 21 percent in early morning trading on the New York Stock Exchange.
Interested buyers include Google, Salesforce and other technology companies, according to CNBC.
The news follows a company board meeting earlier this month when Twitter directors reportedly mulled a sale as well as cost-cutting measures, Recode reported.
It’s been a tumultuous year for a Twitter, with the stock falling by 30 percent. Investors point to stagnant user growth and shrinking advertising growth. In fact, one shareholder filed a lawsuit against Twitter last week, claiming that the company misled investors on its growth metrics, Bloomberg reported.
Twitter has attempted to reinvigorate the service since Twitter cofounder and product visionary Jack Dorsey retook the helm as CEO last October. Dorsey’s first push was Moments, an editorially curated feed of tweets and videos.
Recently, the company has been building out its capabilities in live-streaming video. Twitter has inked deals with several networks to host streams and create exclusive shows.
Just last night, Twitter streamed its second Thursday night football game. The first game attracted 2.1 million unique viewers, paling in comparison to television, but decent for a new effort by the struggling company. Twitter will also stream the general election debates.
The stock surge provides a good indicator that a sale could be beneficial for the company. Rumors of a potential sale are common for Twitter, especially by Google. Other analyst say that a private equity firm would make more sense, allowing the company to innovate and grow under less scrutiny.
Twitter and Google did not immediately respond to request for comment from Mashable.
Salesforce declined to comment on rumors.
This just in: Fandango is working on an “interface designed for Snapchat,” according to The Timesreport.
A Fandango interface designed for Snapchat (again, allowing users to buy tickets without toggling between apps or leaving the platform) is on the way. “This is about Fandango appearing in these environments in an organic, natural way — the way people communicate with each other now, the way they actually discover, plan and buy,” Mr. Yanover said.
While light on specifics, the plan appears to be more far reaching than Fandango’s previous collaboration with Snapchat. In May, 20th Century Fox ran an ad for X-Men: Apocalypse that allowed users to buy tickets for the movie via Fandango from the ad. But that effort was limited to just a few days.
When reached for comment, a Snapchat spokesperson declined to offer further information on future plans but noted the company had previously partnered with Fandango.
For Snapchat, a wider partnership would signal that it’s ramping up its e-commerce ads, if not moving toward e-commerce itself. One board member has already said the app is moving toward its own shopping experience. Efforts like these will be key if Snapchat hopes to meet its aggressive revenue goals and — eventually — go public.
With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a dozen stats that got our attention this week:
1. Livestream sizzles
Wendy’s Periscope campaign on Sept. 1 promoting the Baconator sandwich reached 300,000 viewers, according to Twitter. The brand worked with Twitter-owned influencer platform Niche and digital creator Cody Johns to livestream an offline event in Chicago.
After months of beta testing, Apple has finally released the first official version of iOS 10.
The update brings Siri to third-party apps and supercharges Messages with a lot of new superpowers. Siri and Messages may be the stars of iOS 10, but there are still plenty of new features to get excited about — even if they aren’t immediately obvious.
It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.
The following nine stats in particular caught our eye:
1. The pumpkin spice cometh
Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks.
2. Halfway to $1 trillion
Advertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.
The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat’s forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.