M+P Connections

Facebook Shares New Insights into Emerging Shopping Trends

Which is what Facebook’s latest ‘Future of Shopping’ report is all about. The 64-page guide is part of Facebook’s new ‘Industry Perspectives’ series, which will see it working with a range of experts, in different verticals, to determine key trends, and provide guidance for brands based on the latest consumer shifts.

You can download the full retail trends report here, but in this post, we’ll look at some of the key notes and stats.

First off, Facebook looks at how shopping motivations have changed, and the key factors that currently determine people’s in-store shopping habits.

Read full article HERE

New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

People are now spending more time in TikTok than they are in Facebook, while the average American is also now spending more time on their mobile device than they are watching TV.

That’s according to the latest State of Mobile report from mobile app intelligence agency App Annie, which provides an overview of the key mobile app trends and shifts over the past year.

The data is based on App Annie’s data tracking, which is not as reliable as official data posted by the companies themselves. But it is indicative enough to provide an overview of comparative performance in the market.

You can download the full, 54-page App Annie State of Mobile Report here, but here’s a look at some of the key notes and shifts.

First off, as you might expect, the average hours spent per day on mobile devices increased significantly in 2020, across all measured regions.