Apple will sell more than 10 million Apple Watches and dominate the smartwatch category in 2015. But despite the hype, the smartwatch category will represent just 1% of the 2 billion smartphones on the globe. So should marketers even be paying attention to the Apple Watch?
The short answer: Yes.
For now, it’s a good way for marketers to learn how to deliver extremely contextual experiences to a niche set of early adopters and influencers. Down the line, we can expect Apple Watch to increase visibility and appeal for the entire wearables category, and unleash innovation focused on delivering more intimate brand experiences.
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