A look into the world of media, technology + innovation through the eyes of the team at M+P
Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income.
Marketers and market researchers still have a lot of work to do to deepen their understanding of this generation. Here are five infographics that paint a picture of the Gen Z landscape.
Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.
Snapchat has published a new research report, conducted in partnership with CASSANDRA, which looks at Gen Z shopping trends, including product discovery behavior and their expectations of brands.
And while most of the findings are as you would expect, there are some relevant notes that marketers should take into consideration when looking to connect with the next generation of consumers.
First off, the research shows that friends and family are the most common source of insights for product discovery:
Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit.
“That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, adding: “The amount of time people spend viewing online video has grown rapidly across the world, at an average rate of 32% a year between 2013 and 2018, boosted by improvements in display sizes and quality of mobile devices, faster mobile data connections, and the spread of connected TV sets.”
First Instagram, now Facebook as well?
Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display:
As you can see here, the post Like listing doesn’t show the full count, but an indicator of Reactions to the post and an “...and others” summary, as opposed to a full Like listing.
Here’s a comparison of the current and test Like listings:
