Wanna’ get down with the 4-1-1 with the youth?
I don’t really even know what that means – but if you are looking to get a better handle on what’s trending among younger users, the monthly ‘Snap Chatter’ reports, which highlight the key topics of discussion among Snapchat’s audience, can offer some great insight to help in your planning.
The Snap Chatter report covers a range of key areas, including general trending topics, entertainment, celebrities, and for those who are really game, trending slang. We’d recommend not trying to add ‘vibe check’ into your brand vocabulary, but maybe, if you think it’ll work…
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update.
First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day.
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Is TikTok part of your digital marketing plans for 2020?
Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September.
Read full article here.
Netflix has missed its subscriber numbers for the second consecutive quarter — a result that could worry Wall Street as the streaming company braces for a slew of competitors that are coming in the next few months.
Netflix added 6.8 million subscribers in its third quarter of the year instead of the 7 million it expected. The company had told investors it expected to add 800,000 subscribers in the US and 6.2 million in the rest of the world; instead it added 500,000 US subscribers and 6.3 million internationally.
Netflix blamed the domestic miss on a price hike “which has led to slower US membership growth.”
Netflix also told investors that it expects to add 26.7 million subscribers by the end of 2019, which is a drop from the 28.6 million subs it added in 2018.
But Netflix investors — an itchy bunch, who often pile and in and out of the stock for almost any reason at all — might have expected a bigger loss: They are pushing the company’s stock price up by more than 6 percent in after-hours trading.
Read full article here.
Just when many companies are finally starting to understand millennials, a new generation is starting to emerge. Generation Z—people who were born from 1995 onwards—is making its presence known as people from this generation are starting to enter the workforce and earning their own income.
Marketers and market researchers still have a lot of work to do to deepen their understanding of this generation. Here are five infographics that paint a picture of the Gen Z landscape.
Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend.
Read article here.