With all the talk about mobile payments, the launch of Apple Pay and numerous brands getting on board, why does it seem like no one is actually using his or her phone to pay?
It all comes down to the foundation of any relationship: trust. Or, in this case, the lack of it. In its third annual Global Consumer Trust Report, MEF, a global trade organization focused on mobile content and commerce, found that the increasing number of high-profile data breaches and a lack of clarity regarding data collection have left consumers more than wary. More than a third of the 15,000 mobile media users in 15 countries surveyed by MEF and AVG said they simply don’t trust mobile wallets, and roughly the same amount said they shun apps to be safe. Most said they feel app providers and device manufacturers are responsible for making the system more secure.
In case you missed it, Tinder Plus was unveiled today. In addition to its new features, the app is making headlines with its pricing model, which varies based on your demo and geo. We’ll see if paying for your age/sex/location make people feel judged…
In a time when the next dating app always seems to be right around the corner, it’s an interesting move that Tinder is beginning to build out more complex capabilities and charge consumers for it. Our theory? Dating apps usually attract an interesting/early adopter crowd at the start, followed by thousands of creeps as the app grows in popularity. Perhaps this is Tinder’s solution to both monitization and weeding out the creeps. Click here for the full details.
Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost, they’re wasting their time and missing the boat. They’re failing to take advantage of what may just be the biggest revolution in communications since the printing press. Read full article here.
Young consumers don’t hate advertising. They hate being bored. And with the ubiquity of their favorite content, they don’t have to be. What should you do? Break the :30, disrupt the display unit and recognize you’re going head-to-head with what’s on everywhere else. What this means is you have the same chance of capturing an audience—and achieving subsequent virality—as does “programming” anywhere. You also have a greater chance of being ignored entirely, but nobody said advertising superstardom is supposed to be easy. Read full article here
Facebook introduced autoplay video ads over a year ago, and followed it up last summer with greater reach and frequency buying capabilities. It also recently announced, as part of its Q4 earnings report, that 3 billion videos are viewed on its site each day. However, many leading brands and marketers are still struggling with how they can maximize the platform.
Get the tips here.
Advertisers have started loudly proclaiming that will no longer stand for anything less than 100 percent viewability when purchasing ads. And while publishers agree that this is a necessary development for the digital media industry, there’s a looming sticking point when it comes to how it will affect pricing.
Publishers want advertisers to pay more for viewable ads, while advertisers think it’s unfair to be upsold on ads that performed their intended duty of reaching online consumers. Sure there are disputes over standardization, but there’s serious tension when it comes to pricing.
Read full article here.
As Facebook announces the new Ads Manager mobile app, they also remind us that Facebook ain’t just an engagement and/ or birthing announcement platform – they’ve doubled their advertisers in the past year and a half. Click through to read more.