DRL: The Drone Racing League

Ok, get ready for the sport of the future. Drone Racing. Imagine the world’s top drone pilots. Flying through epic real-world courses. Racing super fast drones in first person view with special FPV goggles, that place not only the pilots, but the fans, right in the drone as they twist their way through special LED check points. Bought a drone in the last year, well, I suspect you’d love this…
Want to know more? Check it out here.

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The Definitive List of Things Millennials Hate to See in Ads

heroyou ever tried to talk to a millennial like, you know, a millennial? FOMO, yasss, on fleek? Well, don’t. Millennials—and the rest of us—are embarrassed for you.

Odyssey, a social content platform that discovers and shares a rich diversity of millennial voices from hundreds of local communities, surveyed their network of millennials to gain more insight into how their audience does and doesn’t want brands to communicate with them. The findings from more than 1,200 respondents nationwide show that while millennials follow an average of 30 brands across Facebook, Twitter and Instagram, there’s a host of words that, when used by brands to communicate with them, are a big eye roll.

At the end of the day, respondents say it’s all about an authentic relationship, and word choice is really, really important. To keep your brand’s vocabulary in check, here are seven words marketers should never say to that most coveted of demographics:

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6 Reasons Why Amazon May Be Perfectly Situated to Open Hundreds of Stores

amazon-seattle-bookstoreSandeep Mathrani, the CEO of mall development giant General Growth Properties, got many folks’ attention on an earnings call late Tuesday afternoon, though the reason had nothing to do with his company’s financial performance. According to The Wall Street Journal, Mathrani—speaking about mall foot traffic—said, “You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400.”

Adweek emailed Amazon PR but didn’t receive a reply by press time, though the e-retail giant has declined comment to other media outlets. So, we asked a few retail experts for their take on the possibility of an Amazon store chain.

“It validates that people still want a brick-and-mortar store,” said Bob Phibbs, founder of the consultancy The Retail Doctor. “And it shows you should never underestimate Amazon.”

While Amazon opened a store in Seattle last fall, it still seems counterintuitive that the brand would expand into the chain-store business on such a large scale. After all, isn’t that the space it has so thoroughly disrupted over the past two decades?

But, to the contrary, our trio of experts offered these six reasons why it would make a ton of sense if Amazon did venture big into bricks and mortar. See the reasons here.

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Alphabet just passed Apple as the world’s most valuable company

Wall Street seems to be as happy with Alphabet (and Google’s) earnings as it was recently unhappy with Apple’s. Minutes after Alphabet posted its most recent quarterly earnings, after-hours trading pushed the company’s stock price up enough to make it the most valuable company in the world, with a market cap of about $570 billion vs Apple’s $539 (or so) billion.

Whether or not that will hold into the opening price during regular trading is an entirely different story — stock prices move around a lot during times like these. Even so, as CNBC notes, this is the first time since 2010 that Google (well, Alphabet) has been worth more as a company than Apple. It might be temporary and as far as actual consumers are concerned, it’s little more than bragging rights. But it’s a moment for Alphabet, one worth noting.

The stock jump came even though Wall Street now has an entirely new section of red ink it needs to stare at inside the quarter earnings report from the search giant: the “Other Bets” that come out of Alphabet’s non-Google divisions. The loss for those bets totaled about $3.5 billion for 2015 — but the company made $23 billion or so in profit for the same period, which apparently takes the sting out of it.

Facebook is finally bringing live streaming to everyone

Facebook just flipped the switch on its live streaming feature in its iOS app.

The social network is expanding its live streaming capabilities to all of its iOS users in the U.S. The company first began experimenting with live video last year but Thursday’s update marks the first time Facebook has made the feature widely available.

The new feature, which Facebook is calling “Live,” now appears in the “update status” menu next to the check-in pin that allows you to share your location. Live videos on Facebook work similarly to Periscope broadcasts: you can begin a live stream with a brief description, and once you’re live, viewers can comment on streams in real time. When you’re finished, you have the option to save the video and share it on your timeline.

Additionally, you can subscribe to a person or Page’s live videos so you can get a notification each time they start a new broadcast.

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