Instagram Tests Reels Button on Lower Function Bar in Some Regions

Ee3PJ_XUwAIXWqDThis is interesting.

Last week, when Instagram released its TikTok-inspired Reels functionality into more regions, amid ongoing speculation about the future of TikTok in the US, tech analyst Josh Constine noted that one of the key flaws of Reels, at launch, is that there’s no front page presence for the functionality, making it more difficult to find Reels content.

Read full article HERE


TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer


How much is TikTok actually worth?

Some estimates have put the app at close to $50 billion, given its meteoric growth and large user base. Official predictions suggest that Microsoft, or any other suitor, will need to pony up between $10b and $30b to purchase the short-form video app – and for comparison, Instagram is reportedly worth around $100 billion.

It stands to reason that TikTok could be worth around half of Instagram’s price – but then again, that depends on what exactly they would be getting for that price.

Read full article here. 

Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Snapchat has published a new study which looks at evolving video consumption behaviors, particularly among younger audiences, and provides recommendations on how businesses can align their content efforts with these shifts.

The report is based on research conducted by The National Research Group, and incorporates responses from over N=1,000 respondents aged 13-35 in the US – while Snap has also produced localized versions for the UK and Saudi Arabia as well.

And there are some interesting insights – here’s a look at the highlights:

First off, Snapchat notes the rise in media consumption via smartphone, which has changed drastically over the last six years:

Snap study
Read full article HERE.
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