History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game players chased Pokemon Go characters from one end of town to the next. We’ll soon look back on a year that saw Snapchat grow up as an ad business and ready itself for Wall Street.
Without question, it has been an unusually interesting year in tech, and our editors have selected the annual Hot List honorees for the category, with readers voting on their own favorites in our weeks-long poll. Check out the 23 HERE.
SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. The below Infographic, curated and designed by Dilate Digital, takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs
According to Ahrefs research, the most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa.
Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.
Take a look at the key elements identified below.
While Apple has been slow to adopt virtual reality in its gadgets (the company has virtually nothing on that front so far), there’s a chance that the company might at least jump on the augmented reality bandwagon.
Business Insider, quoting a person familiar with the matter, says Apple plans to build AR features into the iPhone’s camera app.
To achieve this, Apple is reportedly working with several AR startups, as well as teams from AR/VR companies Metaio and Flyby Media which it had acquired in 2015 and 2016, respectively.
In terms of features, this could mean pointing your phone’s camera to an object in the real world and have it recognized — a feature that sounds similar to the one offered by AR startup Blippar. Another possible feature would be face recognition and manipulation; similar features can be seen today on Snapchat and Facebook-acquired Masquerade.
Once the features are built into the iPhone’s camera, Apple plans to release an SDK so that third party developers can tap into the technology and create AR apps of their own.
No timeline for any of these features is mentioned in the report.
See full article here.
Snap Inc. has filed confidentially for its initial public offering, per Reuters today. The company, which owns the wildly popular messaging app Snapchat, has been rumored for months to go public.
When it will be traded isn’t clear, though a Wall Street Journal report last month said it could appear on the market as early as March. Snapchat was valued at around $20 billion after its latest round of funding in May, according to TechCrunch.
The company recently changed its name from Snapchat to Snap Inc., while also unveiling its new video-recording sunglasses called Spectacles.
The run-up to the IPO has included the launch of its ads API, which eMarketer forecasts will help it hit $1 billion in sales in 2017.
Snap Inc. declined comment about the Reuters report.