Here’s What Marketers Can Expect From Pinterest in 2017

pinterest-tt.pngTwo and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars.

Specifically, the San Francisco-based player has spent a couple of years building a measurement and data tool, search-like targeting and video ads to make the case for bigger brand budgets. But Pinterest’s ad business has been slower than others to catch on—it reportedly made $300 million in 2016—partly because its 150 million monthly users are small potatoes to behemoths like Google or Facebook.

“I think people have crossed into a threshold where they’re really paying attention and seeing us as a platform where they need to invest in the same way that they have to invest on Google and Facebook—I didn’t feel that a year ago,” said Tim Kendall, Pinterest’s president.

Adweek talked to Kendall about the virtual pin board’s video, measurement and ad plans for 2017 and why more brands are buying into the site’s advertising.

Adweek: You’ve been president of Pinterest for about 10 months and have made a number of acquisitions, hires and new features. What can we expect for 2017?
Tim Kendall: The eye-opening point that you’re going to hear from us all year is, “We’re a mass reach play.” A marketer tends to think, “If I want mass reach with my customer, I go to Facebook with their 1.7 billion users or I go to Instagram because they have 600 million users.” But if you think about the major CPGs and retailers, the audience that drives all the decision-making are women, 25 to 54. If you want to reach those people, we reach 80 percent of what Facebook reaches every month. And we reach more of that segment than Instagram, Snap or Twitter.

Read the rest of the article here. 

10 of the coolest gadgets at CES 2017

screen-shot-2017-01-07-at-12-47-52-pmPlume is a wearable device that tracks pollution around you – kind of like a Fitbit for air quality if you will. It tracks particulate matter (PM2.5), nitrogen dioxide, ozone, volatile organic compounds (VOCs), temperature and humidity. It can be clipped to a bag and is designed for people who live in big polluted cities.

See the rest of the picks here. 

Snapchat vs Instagram – Which Platform is Better for Your Brand?

Snapchat vs. Instagram: A rivalry as old as time. Well, almost.

There have been a lot of discussion this year about who’ll eventually win the battle between the two social media giants, and while out of the gate it looked like Snapchat would eventually be declared the victor, Instagram has been leading a charge to take some of Snapchat’s best features and… well, copy them.

However you slice it, these two platforms are what many think are the future of social media. In this post, we want to break down what each platform is, and more importantly, what it can offer to brands who are looking to connect with their ideal consumers.

By The Numbers

As of the end of 2016, Snapchat is seeing 150 million active users every day. They’re also reportedly serving 10 billion daily video views, while users, on average, are logged into Snapchat for 30 minutes every day.

Instagram, meanwhile, now has more than 600 million registered users, with more than 300 million of them logging into the app daily. For brands looking for engagement, it doesn’t get much better than that, especially among the younger populations.

Both Snapchat and Instagram have major appeal among people users age 35 and under – researchers have found that up to 90% of Instagram’s users are 35 and under, while 86% of Snapchat users are under the age of 34.

Which Platform Do Millenials Prefer?

Wishbone recently conducted a survey asking users between the ages of 12 and 25 (the coveted heart of the Millennial target group) which they preferred, Snapchat or Instagram. Here are their decidedly unscientific, yet still interesting, results:

Who Will Win the Battle between Snapchat & Instagram? | Social Media Today

With almost 36,000 votes, Snapchat won a decisive victory in this group – though there were a couple of interesting findings in the subsequent data:

  1. 25% of respondents (approximately 32,000) said they would delete Snapchat now that Instagram has a stories feature
  2. 43% of respondents (approximately 33,000) said they would delete Snapchat if Instagram started providing Lens and Geofilter like options

It shouldn’t be too much of a surprise to imagine that Instagram could be working on that very feature now given parent company Facebook’s fairly blatant attempts at copying Snapchat’s core features.

Read the full article here.

11 technologies to watch in 2017

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Much like The Force, technology surrounds us, penetrates us and binds together our galaxy, which is why it’s so hard to identify which technologies might have the most significant impact in the coming year.

What we can count on in 2017 is that a myriad of innovations will arrive. Some will alter our lives with the tectonic force of an earthquake. Other will sneak in quietly and change things in gentle, almost unnoticeable ways. My goal here is to focus on the technologies that will undergo the most significant change and have the biggest impact on our lives.

Read about the technologies here.