Move over, millennials—there’s a hot new demo in town.
Generation Z, the kids and teens born between roughly 1996 and 2010, is gaining power as a consumer segment. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally new outlook that marketers are now racing to understand.
So to help figure out just how Gen Z operates, we went straight to the source, teaming up with Defy Media to ask a group of nearly 1,500 teens ages 13-20 what they think about everything from social media platforms to digital video to the new breed of online celebrity. Take a look below for our findings
Millennials are different than older generations in many ways. According to new research, that generation gap is even wider when it comes to the sharing economy.
March 2017 data from Maru/Matchbox, which surveyed 1,000 adult internet users in North America, found that millennials participate in many aspects of the sharing economy at a greater level than older respondents.
Millennials were almost three times as likely to use a space to stay, like Airbnb, or use professional services, like tax preparation, than people ages 35 and older.
They were also more likely to use car services like Uber. For example, 32% of millennials said they use ride-hailing services, while only 12% of respondents ages 35 and older said they did so.
So just how popular is the sharing economy? Well that depends on what’s included in the definition.
While Uber and Airbnb are what many people think of when they think of the sharing economy, the market is more varied than that.
In fact, a May 2016 report from Pew Research Center found that just 15% of US adults polled said they had used ride-hailing apps like Uber. Even fewer had used a home-sharing service like Airbnb.
A plurality of respondents, however, said they had purchased used or secondhand goods online on sites like Etsy, which is probably not what many people first think of when the sharing economy comes up.
Check it out here:
Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes sense – hashtags can be confusing as they’re not words within a sentence, necessarily, but topic matches that help improve discoverability. Some people think tagging every word will help, because it’ll mean your content will show up in more conversations, but that’s a flawed theory. In order to maximize the performance of hashtags, you need to conduct research in order to develop an understanding of which tags are most relevant to your business, and which are most likely to connect with people looking for discussion related to your focus topics.
And that’s just the beginning of your hashtag understanding.
Another key element you need to consider is how hashtags are used on different platforms. There’s a heap of articles about this, looking at how hashtags are used, and how you should apply them on each platform. And one of the most common questions that comes up relates to their use on Facebook, specifically.
The confusion around hashtags on Facebook is that hashtags are active on the platform – unlike LinkedIn, where they’re simply not clickable (which largely negates their functionality), Facebook has tried to make hashtags a part of their search and discovery process.
So should you use hashtags on your Facebook posts? Will they help you get more reach?
See the data HERE.
Late spring is in bloom across the country, bringing with it the unofficial kickoff to wedding season—but if you’ve logged on to Instagram any time in the past several weeks and been deluged with pictures of smiling brides and grooms, we probably didn’t need to tell you that.
Social media is becoming an increasingly important part of the wedding experience for couples, their families and guests alike, and social marketing companies like Adaptly are helping brands get in on the action.
“Paid social gives advertisers the unique opportunity to drive users through the entire purchase funnel—from before “the one” even puts a ring on it to when the couple walks down the aisle with a special hashtag for the big day,” said Adaptly vp of marketing Montse Guasch.
Check out the infographic below for more insights on how to reach this spend-happy audience.