Facebook Messenger chatbots deliver up to 80% better engagement than other channels (like email marketing or Facebook posts).
Not only does Facebook Messenger marketing deliver more engagement, it also allows you to collect valuable contact information and generate leads.
In terms of paid social, Facebook Messenger chatbot ads deliver up to 50x better ROA.
Facebook Messenger marketing is a win all around.
I’m so confident in its capabilities I actually created the chatbot building platform MobileMonkey so that I can help businesses tap into Facebook Messenger’s unlimited marketing potential.
Early chatbot adopters will edge out their slow-to-move competitors and reap the rewards.
If you’re one of those early adopters and are ready to get started with Facebook Messenger chatbots, here are eight characteristics to bake into your bot.
1. Chatbots Should Use Natural Language
A chatbot that sounds like a robot is a donkey, but a chatbot that sounds like a human is a unicorn.
Even when users know they’re interacting with a bot, they never want it to feel like they’re interacting with a bot.
The best bots use natural language, emojis, and maybe even GIFs.
They are empathetic — as a basic example, if a user has a problem, the chatbot will be able to recognize it as such and offer a very human “I’m sorry!”
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