Pew Research has published a new report which looks at key trends and traits among US Twitter users, and how they relate to the wider population.
And the insights, gleaned from a survey of more than 2,791 adult Twitter users, reveal some important points of note for marketers – to start with, according to the data, the majority of Twitter users are ‘lurkers’ – i.e. they read tweets but don’t often post themselves.
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