New Report Shows Facebook Engagement in Gradual Decline, as Instagram Rises

Is Facebook usage actually in decline? Going on the officially reported numbers from Facebook, you would assume that it’s not, but a rising accumulation of third-party data suggests otherwise, with a new report from eMarketer again showing a decline in Facebook usage, and predicting more of the same into the future. Read full article HERE. 

New Pew Research Report Looks at Key Traits and Trends Among Twitter Users

Pew Research has published a new report which looks at key trends and traits among US Twitter users, and how they relate to the wider population. And the insights, gleaned from a survey of more than 2,791 adult Twitter users, reveal some important points of note for marketers – to start with, according to the data, the majority […]

Pinterest is Now Up to 265 Million Users, Added 51 Million Within the Last Year

It’s not on the same level of overall popularity as Facebook and Instagram, but Pinterest, which is moving closer to launching its initial public offering, has released some updated usage stats, which show that it now has 265 million monthly active users, up from the 250 million that it reported back in September.   The numbers were released […]

Two years after going public, Snap’s problems are still all about growth

Snap investors, avert your eyes! It’s been exactly two years since Snap completed its very successful IPO. Snap had figured out how to reach the young people that Facebook was no longer capturing; investors hoped Snapchat would give Facebook and its stable of apps like Instagram and Messenger some legitimate competition. Unfortunately for Snap, that hasn’t […]

Digital advertising in the US is finally bigger than print and television

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109 […]