Nearly 70% of all U.S. adults use at least one social media app, with each platform having a different purpose and offering advertisers different ways to engage with their audience.
Along with this, there are different user demographics for each network – the same people aren’t on, or as active, across every social media network that’s available. Some age groups are more engaged in one platform while some levels of income are more active in another.
It’s important to know where to find each of these audiences to better optimize your ad campaigns. In this post, we provide an overview of the social media usage statistics you need to know for each of the major networks.
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Facebook has released its latest ‘Hot Topics’ report, covering the month of October. And while the data is behind time, the monthly Hot Topics reports provide some key insight, a quick bit of perspective into not only what’s being most discussed amongst Facebook’s audience (now more than 2 billion people), but also by who, with the listings divided into age and gender.
That breakdown can provide some great information for those working to ensure they have a solid understanding of their audience, and potential new areas of interest worth exploring.
So what got the most attention on Facebook and Instagram last month?
The Hot Topics reports are always a good read – even if you’re confident that you know your target market, there are always some interesting anomalies and points of interest to consider. And while the data is necessarily behind time, so you can’t act on all of these trends straight away, they can help inform your content choices and approach moving forward, particularly in the case of seasonal events.
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With all the talk about fake news and misleading ads, it’s no surprise that consumer trust is falling across government, business and media groups.
Indeed, in the executive summary of Edelman’s 2017 Trust Barometer, the organization notes that:
“The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.”
Given this, there’s a greater need than ever for brands to build community around their business, to establish connection with their audience and utilize that to foster better relationships.
This is the focus of a new infographic from LinkedIn, which outlines how brands can use ‘The five Cs’ – Content, Communicate, Community, Constant and Context – to establish better connection with their audience and maintain more effective business relationships.