Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend. Read article here.
Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit. “That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, […]
If you’ve ever wondered why social networks keep adding in messaging tools, and increasingly emphasizing direct communication, take a look at this chart. Read full article here.
Pinterest has provided an update on its performance, giving investors a look at how it’s tracking towards its broader growth goals. And the company is tracking pretty well – first off, on users, Pinterest is now up to 300 million monthly actives, a 30% increase on a year ago. Read full article here.
Facebook’s vision of creating an alternative currency that will better connect the world through its platforms could face some significant challenges in take-up – and that’s before you consider the regulatory concerns already raised by officials. In order to measure the public’s interest in Facebook’s coming Libra currency, and whether people actually intend on using it, messaging […]