The CBS broadcast game out of Atlanta was seen by a total audience of 100.7 million, according to CBS Sports.
That number comes from when you add up everyone who watched on CBS the network, CBS Interactive, NFL digital properties, Verizon Media mobile properties, ESPN Deportes television and other digital properties. Besides being a very unique bundling spin on Super Bowl numbers that previous broadcasters haven’t shamelessly taken, that’s the first time the NFL’s big game on a network as fallen beneath 100 million viewers since 2009 when the Pittsburgh Steelers beat the Arizona Cardinals 27-23 in Super Bowl XLIII.
Read full article here.
Sports has always been a key element of our interactive process, a means to connect and engage over a common interest and participate in related events. Given this, it’s no surprise to see that sport also plays a significant role in how people engage on social platforms, and that can be a valuable consideration for brands looking for ways to increase brand awareness and connection with their fans.
In line with this, and in the lead-up to the 2019 Super Bowl, Facebook has published a new report which looks at how social media has changed the way people engage with sports content, and what brands need to consider in this shift. Facebook utilized the GlobalWebIndex “Sports Around the World” study, which surveyed over 90,000 internet users, in order to extract relevant insights about how digital consumers engage with sports.
Read full article here.
Delivering great customer service is getting more and more difficult for brands, as customer expectations change. Consumers now want instant service that offers fast results, which means brands need to deliver the best possible customer service via their digital channels.
Over a third (37%) of consumers who use social media to complain or question brands expect to get a response in under 30 minutes. According to Conversocial’s report ‘The State of Digital Care in 2018’, people want almost instant responses to issues they air on a social platform.
The report shows that the majority of respondents expect a response the same day via social media, with 31% wanting one in under two hours and 26% expecting to hear back in under four hours. In fact, only 6% don’t ever expect to get a response to a complaint made on social media.
Read full article HERE.