Time Spent Watching Online Video Expanding To 100 Minutes Daily, Ad Budgets Set To Follow

Time spent watching online video will expand more than 20% over the next two years to an average of 100 minutes daily, according to an updated forecast released this morning by Publicis Media’s Zenith unit. “That’s the equivalent of watching 25 continuous days of video in 2021,” Zenith Head of Forecasting Jonathan Barnard writes in the report, […]

New Report Suggests Facebook’s Data Scandals Will Impact Trust in its Libra Currency Offering

Facebook’s vision of creating an alternative currency that will better connect the world through its platforms could face some significant challenges in take-up – and that’s before you consider the regulatory concerns already raised by officials. In order to measure the public’s interest in Facebook’s coming Libra currency, and whether people actually intend on using it, messaging […]