A look into the world of media, technology + innovation through the eyes of the team at M+P
The bar was set high for the annual Google I/O Developer’s Conference in San Francisco following a whole series of product announcements and surprises in 2012, and although no one jumped out of a plane wearing Google Glass this year, we were treated to some cool new products. The keynote was packed with announcements of …
Continue reading “Everything You Need to Know About Google’s Big Announcements”
Go Mercedes!
Below outlines seven social media best practices, aimed at guiding brands to the most effective deployment of social marketing campaigns: Focus on content and ideas first, then think about technology It’s critical that social marketing campaigns start with ideas, rather than a focus on a particular technology or social media platform. All too often marketers …
Much has been said about the state of digital audiences today, and even more about the myriad ways to build and engage these loyal consumers across social environments like Facebook, Twitter, Foursquare, Pinterest and more. Promises of overnight brand scaling, more authentic audience relationships, and infinitely deeper behavioral data — made by the first wave …
Continue reading “How Valuable is a Social Media Audience, Really?”
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