For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by […]
Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First […]
Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. Read full article here.
Native advertising duo Outbrain and Taboola have announced their intention to merge in a deal billed by the companies’ leadership as a bid to rival the likes of Amazon, Facebook and Google for ad spend. Read article here.
First Instagram, now Facebook as well? Amid testing of hidden like counts in seven countries on Instagram, Facebook is now also considering the same in its main app, with reverse engineering expect Jane Manchun Wong spotting this test Like display: As you can see here, the post Like listing doesn’t show the full count, but an indicator of Reactions to […]
Those crazy Millennials and their Snapchats. Snapchat has this week published the latest version of its ‘Snap Chatter’ trends report, which highlights all the topics which saw significant increases in discussion volume within the app last month. Much of it is likely as you would assume – ‘National Sister Day’ was a key focus of discussion, […]