Instagram continued its rise in 2020, adding more users and expanding its offering – be it through new Stories additions, eCommerce tools, updates for IGTV and more. And as Instagram continues to grow, more brands are looking at how they can expand their Insta presence, and maximize their opportunities – and as we shift into the new year, that doesn’t […]
To make relevant predictions for the year ahead, it’s vital to first have an understanding of what’s been going on social media for the past couple of years. This includes the tests that have been carried out, the bans that have been introduced, the regulations that have been changed, etc. We’ve collected our findings into […]
Pinterest has announced the launch of a new tool called ‘Pinterest Trends’ which will provide insight into the most popular search terms on the platform over the preceding 12 months, as well data on when the top searches peak throughout the year, in order to help marketers with their campaign planning. Read full article HERE.
Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your content marketing efforts? They break things down as follows: What is TikTok? TikTok functions A social network on the rise Who uses TikTok? Should your brand use TikTok? What about advertising? Case studies […]
This infographic will inform you about some statistics that you must know to build a successful social media strategy for LinkedIn in 2019. We’ve divided the statistics into various sections: Demographics – The kind of people who are using LinkedIn, for instance, their gender, age, income etc. Usage – How people are accessing and using LinkedIn. Engagement – […]
For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by […]
Though TikTok has become a craze among some younger Americans over the past year, recent headlines about a US government investigation into the platform’s Chinese parent company ByteDance regarding national security concerns have some marketers worrying. It was reported that the Committee on Foreign Investment in the United States (CFIUS) launched an investigation into ByteDance over its […]
Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First […]
Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. Read full article here.