A look into the world of media, technology + innovation through the eyes of the team at M+P
BabyCenter teamed up with the Interactive Advertising Bureau to poll mostly first-time, millennial moms on how motherhood changed the way they thought about brands and used media. It included the findings in its 2015 State of Modern Motherhood report. “Year over year, figures clearly show U.S. millennial moms are spending more time with media overall, …
Continue reading “Infographic: How Becoming a Mom Changes Millennials’ Buying and Media Habits”
Sure, the sports part of March Madness was pretty cool, I guess. But what about the really interesting part?! Of course I’m talking about the ads! In a mock bracket, a research company analyzed 16 March Madness television advertisers during the entire NCAA tournament to figure out which companies got the biggest brand lifts through social …
Whoops. Dave & Buster’s has since apologized for the ill-conceived tweet, but it seems that the damage was certainly done. Follow the full story – here. Somewhere Kim is missing the attention. On a separate note, I’m really digging the longevity of the #BreakTheInternet hashtag – it looks like it may extend beyond the original Kim Kardashian …
Continue reading “#BreakTheInternet Part 2 – Dave & Busters Edition”
That’s the insight and tagline behind social media management tool HootSuite’s Halloween/horror film themed social media campaign. Very spooky. Very meta. Check out the rest here.
No surprises here if you’ve been following this award season, but still nice to have all the great work in one place. Click on Jean Claude for the list.
Note – if your entire campaign is based on leveraging the beauty and culture of a particular discipline, make sure you are accurate about it. Click through to read about the dance battle (and not the fun Channing Tatum kind…).
Click the pic to find this great interview with some of the top female leaders in the advertising and related industries. I encourage ambitious and invested advertising professionals of all shapes, genders, credos, etc. to take read.
“Two cool infographics in one week? What did we do to be so lucky?!?!” ~You As you work to digest the pretty colors and shapes, consider this: While there may be laws in place restricting what, how, and when companies advertise to children and teens, it certainly doesn’t stop them from seeing A LOT throughout …
We know it’s hard to concentrate today since the sky is falling and we’re quickly descending into a post-apocalyptic snowmageddon nightmare…but we must soldier on. Mozilla Firefox, everyone’s second favorite web browser, recently announced their “Voices” feature, which puts sponsored content within its Web browser in a format it calls Directory Tiles. Firefox (which sounds …
Continue reading “Firefox To Feature Native Advertising Within Browser”
It’s time to take a break from playing Words with Friends with your high school boyfriend’s mom and download QuizUp – everyone else is! The game allows you to play other users in a battle of trivia-related wits on fun topics of your choosing (this nerd chose X-Files). And it nabbed an impressive 9 million …
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